AF Astoria Financial Corp. (delisted)

Astoria Federal Savings Partners With Deluxe to Enhance Check Program Deluxe's Conversion Expertise Provides Astoria Federal's Customers With Greater Convenience ST. PAUL, Minn., April 26 /PRNewswire-FirstCall/ -- Deluxe Financial Services today announced it has teamed with Lake Success, NY-based Astoria Federal Savings, the sixth largest thrift in the United States, to provide check printing services. Under this new relationship, Deluxe will offer checks and related products directly to Astoria Federal's consumers through its industry-leading call centers and the Internet. Deluxe worked closely with Astoria Federal's Retail Operations team to make the seamless transition to Deluxe. The new relationship will enable Astoria Federal to offer its Easy, Express, Ultra and Gold Checking customers the most sought-after specialty and licensed image check designs and accessories to match consumer interest. "The checking account is a critical piece of our customer relationship, so a smooth transition was vitally important," said Astoria Federal Senior Vice President of Retail Operations Josie Callari. "Deluxe Financial Services' conversion expertise, coupled with its exciting product line and dedication to customer service, was a perfect fit for our company. This new relationship also allows us the opportunity to demonstrate to our customers one more way we are 'Putting people first' by offering them greater check design selection and ordering convenience any time of the day." "Managing an efficient transition for a check program is becoming increasingly top of mind for financial institutions, whether they are changing check printers or are involved in mergers and acquisitions," said Chuck Feltz, president of Deluxe Financial Services. "Anticipating and meeting customer needs during the conversion process is more important than ever because it truly affects the relationship between a financial institution and its customers. "Finding innovative ways to exceed customer satisfaction is a top priority for financial institutions," said Feltz. "By providing customers with the highest quality checks and outstanding service, Deluxe will enable Astoria Federal to save their customers time, while further supporting its very high level of customer satisfaction." About Deluxe Financial Services Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE:DLX). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding customer experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance customer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com/ . About Astoria Federal Savings Astoria Federal Savings and Loan Association, with assets of $22.7 billion, is the wholly-owned subsidiary of Astoria Financial Corporation (NYSE:AF). It is the third largest thrift institution headquartered in New York and sixth largest in the United States. Astoria Federal embraces its philosophy of "Putting people first" by providing its 700,000 customers and the local communities it serves with quality financial products and services through 86 convenient branches and multiple delivery channels, including its website, http://www.astoriafederal.com/ . Astoria commands the third largest deposit market share in the attractive Long Island market, which includes Brooklyn, Queens, Nassau and Suffolk counties with a population exceeding that of 38 individual states. Astoria originates mortgage loans through its branches and loan production offices in New York, an extensive broker network in 19 states, primarily on the East Coast, and through correspondent relationships in 44 states. DATASOURCE: Deluxe Corporation CONTACT: Maureen Hatteberg of Deluxe Financial Services, +1-651-483-7503, Ben Saukko of Weber Shandwick, +1-952-346-6167, or Dianne Baumert-Moyik of Astoria Federal Savings, +1-516-327-7863 Web site: http://www.deluxe.com/ http://www.astoriafederal.com/

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