CLEVELAND, June 26, 2013 /PRNewswire/ -- Birthdays create
new sparks of energy and added excuses to party. They also provide
the perfect opportunity to offer personal wishes through a greeting
card. Consumers can easily create a lasting birthday memory for
their favorite birthday boy or girl with musical entertainment. To
bring added birthday cheer this season, American Greetings
Corporation (NYSE: AM) is introducing Grand Finale™, a new line of
cards that are celebratory, storytelling and unexpected.
Reveal the happy with Grand Finale, an innovative new card line
that truly tells a story. Each card in this whimsical collection
features a warm, heartfelt message that is revealed by opening a
series of hidden panels on the inside. Wishes unfold line-by-line
and the journey ends when the final panel is opened, triggering a
surprise song that's sure to leave you smiling.
"When consumers search for the right birthday card for their
loved ones, they want to be sure it's special and unique," said
Carol Miller, vice president,
corporate innovation at American Greetings "As recipients open each
panel and unveil the surprising reveal, they will find that Grand
Finale offers a gift within the card, therefore, making every
birthday memorable."
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find Grand Finale™, in addition to a great
selection of fresh and inspiring cards from American Greetings, at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow
American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation
(NYSE: AM) has been a creator and manufacturer of innovative social
expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The
Company's major greeting card lines are American Greetings, Carlton
Cards, Gibson, Recycled Paper Greetings and Papyrus, and other
paper product offerings include DesignWare party goods and American
Greetings and Plus Mark gift-wrap and boxed cards. American
Greetings also has one of the largest collections of greetings on
the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com.
In addition to its product lines, American Greetings also creates
and licenses popular character brands through the AG Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation