NORTHBROOK, Ill., March 12, 2012 /PRNewswire/ -- Today, in
partnership with three of the country's top motorcycle builders,
Allstate Insurance Company announced the unveiling of four custom
motorcycle creations inspired by the company, one of which will be
given away as the grand prize in a national sweepstakes. The
unveiling is a milestone within the motorcycle industry, marking
the first-ever collaboration between legendary builders Arlen Ness,
Rick Fairless and Dave Perewitz.
"These four beautiful and elaborate creations tell a unique
story about our motorcycle product, industry innovations and rider
advocacy efforts," said Keith
Rutman, vice president of Allstate's Consumer Household
unit. "All of these attributes – including safety, customization
and advocacy aim to make the world a better place to ride."
The customs, which are part of this historic collaborative
effort, each bear unique themes that mirror the distinguished
styles of the builders, while reflecting Allstate's dedication to
protection.
"Rick, Dave and I have distinct differences in our styles," said
Ness. "But in the end, we were able to come together with one
goal in mind – the rider."
The bikes will be on display during Daytona Bike Week at the
Allstate Rider Protection Zone located at Daytona International
Speedway (1801 W. International Speedway Blvd.), which opened
Friday, March 9, and then will travel
to other major motorcycle rallies across the country during 2012,
including:
- Daytona Bike Week – Daytona Beach,
Fla., March 9-17
- Leesburg Bikefest – Leesburg,
Fla., April 26-29
- Laconia Motorcycle Week – Laconia,
N.H., June 9-17
- Thunder in the Valley – Johnstown,
Pa., June 21-24
- Roar on the Shore – Erie,
Penn., July 12-14
- Sturgis Motorcycle Rally – Sturgis,
S.D., Aug. 4-11
- Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 26-Sept. 29
- Biketoberfest – Daytona Beach,
Fla., Oct. 18-21
- Lone Star Rally – Galveston/Houston,
Texas, Nov. 1-4
About the Bikes
- Arlen Ness' Custom Sweepstakes Motorcycle
Arlen Ness' 2012 Victory Cross Country bike features Ness billet
wheels including 23" front with matching brake rotors, modular
billet and steel handlebars, fusion grips and pegs, deep cut
floorboards, stainless steel cables and a Ness front fender.
- About Arlen Ness' Custom Motorcycle
Arlen Ness' design features a special digger style frame,
124" S&S engine, 26" wheels, handmade tank and fenders, retro
controls and a Le Pera seat. The
bike will also feature special Allstate messaging and icons
promoting protection.
- About Rick Fairless' Custom
Motorcycle
Rick Fairless' design
features a Strokers Dallas "Pam" frame, 124" S&S polished
engine, 120 spoke radial laced wheels, 1938 Chevy headlight and
custom pegs, grips, seat and handlebars. The theme for Fairless'
bike will feature special messaging to promote Allstate's
motorcycle awareness program called Once is Never Enough
(ONE).
- About Dave Perewitz' Custom
Motorcycle
Dave Perewitz's design is a custom
road glide motorcycle featuring a 95" twin cam motor, stretched
tank and dash with a raked and stretched frame, Kicker sound
system, Danny Gray seat and artwork
by Keith Hanson. Included with the
bike will also be a new iPad with the GoodRide by Allstate app
installed.
Fans will be able to register for the national sweepstakes for the
Arlen Ness 2012 Victory Cross Country bike by entering online at
Allstate.com/MotoSweepstakes or by visiting the Allstate Rider
Protection Zone at any of the rallies mentioned above.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's
largest publicly held personal lines insurer. Widely known through
the "You're In Good Hands With Allstate®" slogan, Allstate is
reinventing protection and retirement to help nearly 16 million
households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products (auto, home,
life and retirement) and services through Allstate agencies,
independent agencies, and Allstate exclusive financial
representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®. As part of Allstate's commitment to strengthen
local communities, The Allstate Foundation, Allstate employees,
agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit
organizations and important causes across the United States.
SOURCE Allstate Insurance Company