NORTHBROOK, Ill., March 5, 2012 /PRNewswire/ -- Allstate
Insurance Company (NYSE: ALL) today announced it has become an
official Corporate Partner of the NCAA. Through a deal with
CBS Sports and Turner Sports, the
partnership will expand Allstate's extensive presence in collegiate
athletics, providing opportunities for the company to activate
around the NCAA's 89 men's and women's championship events and
support important educational and community initiatives.
The timing of the announcement will allow the company to
leverage its partnership surrounding this year's NCAA Division I
Men's Basketball Championship, which tips off March 13 in Dayton,
Ohio with the First Four and concludes with the NCAA Men's
Final Four® in New Orleans March
31-April 2. To launch its NCAA partnership, Allstate will air
new television commercials during coverage of the tournament on
TBS, CBS, TNT, and truTV.
"Allstate is thrilled to expand its commitment of supporting
collegiate athletics and student athletes by becoming an official
corporate partner of the NCAA," said Lisa
Cochrane, Allstate's senior vice president of marketing.
"The excitement of the NCAA tournament has shown us that
anything can and will happen – it's March and it can be
mayhem."
"Putting a spotlight on the outstanding achievements of
student-athletes in the classroom and in competition is a common
goal of the NCAA and our new corporate partner Allstate," said
Greg Shaheen, NCAA interim executive
vice president for championships and alliances.
"Allstate has shown its dedication to intercollegiate athletics
over the years. We're pleased to welcome Allstate to the NCAA
corporate family and provide the company with championship
platforms that will broaden its support of student-athletes and
place additional emphasis on the value of higher education."
"Through this multi-year partnership with CBS and Turner,
Allstate will have the opportunity to showcase its unique brand of
creative messaging and strategic activation at NCAA Championship
events throughout the year," said Chris
Simko, senior vice president, CBS Sports Sales and Marketing
and director CBS Sports Properties Group. "The NCAA's
corporate marketing program is the perfect fit for a client who has
displayed such a thorough corporate commitment to intercollegiate
athletics and believes so strongly in the ideal of today's
student-athlete."
"We're excited to add another great brand to our Corporate
Champion and Corporate Partner family," said Will Funk, senior vice president of NCAA
Partnerships and Branded Programming, Turner Sports. "Allstate's creative and
innovative marketing will bring a unique voice to the NCAA. We look
forward to Allstate's activation across television, digital, mobile
and events at various NCAA Championships in the winter, spring and
fall."
Allstate will have presence on-site in New Orleans at the NCAA Men's Final Four at
Bracket Town™ refreshed by Coca-Cola Zero™, providing fans
the chance to experience basketball mayhem first hand.
Allstate will offer fans the chance to participate in
basketball-themed activities and for the chance to win the ultimate
college sports fan prize - a trip for two to the 2013 BCS National
Championship game and the 2013 NCAA Men's Final Four in
Atlanta.
In addition to its NCAA partnership, Allstate is the title
sponsor of the Allstate Sugar Bowl® and the Allstate AFCA Good
Works Team®. The company has also contributed more than
$2.4 million in general scholarship
donations for successful field goal and extra point kicks as part
of its Good Hands® Nets program at 71 partner colleges and
universities.
As part of the 14-year multi-media agreement with the NCAA, CBS
Sports and Turner Sports are
licensed and collaborate on the NCAA's corporate marketing program.
For information about NCAA Corporate Champions and Corporate
Partners, please visit http://bit.ly/NCAA_CCCP.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer. Widely known through the
"You're In Good Hands With Allstate®" slogan, Allstate is
reinventing protection and retirement to help nearly 16 million
households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products (auto, home,
life and retirement) and services through Allstate agencies,
independent agencies, and Allstate exclusive financial
representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®. As part of Allstate's commitment to strengthen
local communities, The Allstate Foundation, Allstate employees,
agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit
organizations and important causes across the United States.
About Turner Sports
Turner Sports, a division of
Turner Broadcasting System, Inc., is an industry leader in
televised and online sports programming, airing championship level
sporting events on TBS, TNT and truTV, and managing some of the
most popular sports sites on the Internet. Turner Sports' television line-up includes the
NBA, Major League Baseball, the NCAA Division I Men's Basketball
Championship, NASCAR and professional golf. The company's digital
portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM,
GOLF.com and PGA.com, as well as an accompanying collection of
mobile websites and connected device apps. Turner Sports and the NBA also jointly manage
NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA
Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
About CBS Sports
CBS Sports, a year-round leader in television sports, broadcasts
a portfolio of events on the CBS Television Network, including the
NFL's American Football Conference; THE NFL TODAY; college
basketball, including the NCAA Division I Men's Basketball
Championship; golf, including The Masters(r) and PGA Championship;
college football, including the SEC ON CBS; the U.S. Open Tennis
Championships; CBS SPORTS SPECTACULAR, including track & field,
auto racing and gymnastics. In addition, the division directs CBS
Sports Network, a 24-hour national cable network; produces INSIDE
THE NFL for SHOWTIME; and partners with CBSSports.com in creating a
recognized leader among sports Internet destinations.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges
and universities committed to supporting academic and athletic
opportunities for more than 400,000 student-athletes at more than
1,000 member colleges and universities. Each year, more than 54,000
student-athletes compete in NCAA championships in Divisions I, II
and III sports. Visit www.ncaa.org and www.ncaa.com for more
details about the Association, its goals and members and corporate
partnerships that help support programs for student-athletes. The
NCAA is proud to have the following elite companies as official
Corporate Champions—AT&T, Capital One and Coca-Cola—and the
following elite companies as official Corporate Partners—Buick,
Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's
(Hershey's), Unilever, UPS and Wheat Thins (Kraft).
NCAA, Final Four, Selection Sunday, The Big Dance, Enjoy More
Madness and March Madness are licensed by or trademarks of the
National Collegiate Athletic Association.
SOURCE Allstate Insurance Company