NORTHBROOK, Ill., Dec. 28, 2011 /PRNewswire/ -- The Allstate Fan
Fest is back and bigger than ever, returning to the Crescent City for the sixth year with a
variety of fun and family-friendly activities and concert
performances for college football fans and New Orleans residents leading up to the 78th
Allstate® Sugar Bowl® and the 2012 Allstate BCS National
Championship™.
Nestled in the heart of the French Quarter in Jackson Square,
this year's Allstate Fan Fest will feature live concerts from pop
music stars, school pep rallies, marching bands and football-themed
activities to get fans excited for college football's most iconic
BCS Bowl games.
Cee Lo Green will headline the
festivities leading up to the Allstate BCS National Championship™
with a free concert on Jan. 8, while
local legends The Neville Brothers will perform on the Allstate Fan
Fest main stage on Jan. 7. Before the
Allstate® Sugar Bowl®, fans will enjoy free performances from
Kelly Clarkson on Jan. 2., and New
Orleans' musicians Trombone Shorty & Orleans Avenue on
Jan. 1.
College football fans of the participating Allstate® Sugar Bowl®
and the Allstate BCS National Championship™ teams will have a
chance to show their school spirit during high energy pep rallies
featuring the schools' marching bands, mascots and cheerleaders the
day before the Bowl games.
This year, Allstate invites fans to register on-site for a
chance to win an on-field experience during trophy presentations
after each BCS Bowl game at the Mercedes-Benz Superdome. Also, the
first 500 fans that check-in to Allstate Fan Fest on Foursquare
will receive a free Allstate® Sugar Bowl® or Allstate BCS National
Championship™ phone skin, courtesy of the title sponsor.
The traveling Allstate Tailgate Tour will return to Fan Fest where fans can test their football
skills through a variety of interactive games, including a replica
"Good Hands®" field goal kicking unit and the Legacy Museum – a
hands-on, retrospective look back at the history of college
football.
Members of the 2011 Allstate AFCA Good Works Team®, an award
which honors college football players who stand out for their
commitment to serving the community, will be recognized during a
special introduction at Allstate Fan Fest and at halftime of the
Allstate® Sugar Bowl®. While in New
Orleans, Good Works Team® members will surprise more than
200 local children from the YMCA of Greater Orleans by teaching fundamental
football skills as part of a special football clinic on
Jan. 2.
The following activities will highlight this year's Allstate Fan
Fest:
Sunday, Jan. 1
- Trombone Shorty & Orleans Avenue Concert – 6:15 p.m.
Monday, Jan. 2
- Virginia Tech Hokies Pep Rally – 1:30
p.m.
- Michigan Wolverines Pep Rally – 2:45
p.m.
- Allstate AFCA Good Works Team® Introduction – 6:00 p.m.
- Kelly Clarkson Concert – 6:15
p.m.
Saturday, Jan. 7
- The Neville Brothers Concert – 6:15
p.m.
Sunday, Jan. 8
- LSU Tigers Pep Rally – 2:00
p.m.*
- Alabama Crimson Tide Pep Rally – 4:00
p.m.*
- Cee Lo Green with Eric Benet & Ahsan Concert – 6:15 p.m.
The Allstate Fan Fest is free to the public between the hours of 12 p.m. and 8 p.m. on
Sunday, Jan. 1, and Monday, Jan. 2, before the Allstate® Sugar Bowl®,
and on Saturday, Jan. 7, and
Sunday, Jan. 8, before the Allstate
BCS National Championship™. Fan Fest
is located at Jackson Square in the Jax Brewery parking lots off
Decatur Street.
Allstate will celebrate its sixth year as the title sponsor of
the Allstate® Sugar Bowl® held in New
Orleans on Jan. 3, 2012. The
game will be broadcast on ESPN at 7:30 p.m.
CST. This year marks the second time the company has
sponsored the Allstate BCS National Championship™, broadcast on
ESPN at 7:30 p.m. CST on Jan. 9, 2012. Both BCS Bowl games will be played
at the Mercedes-Benz Superdome.
*Times subject to change
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's
largest publicly held personal lines insurer known for its "You're
In Good Hands With Allstate®" slogan. Now celebrating its 80th
anniversary as an insurer, Allstate is reinventing protection and
retirement to help nearly 16 million households insure what they
have today and better prepare for tomorrow. Consumers access
Allstate insurance products (auto, home, life and retirement) and
services through Allstate agencies, independent agencies, and
Allstate exclusive financial representatives in the U.S. and
Canada, as well as via
www.allstate.com and 1-800 Allstate®.
SOURCE Allstate Insurance Company