NEW YORK, Dec. 1, 2011 /PRNewswire/
-- Screenvision, a leading innovator in cinema
advertising and alternative content programming, is partnering with
Allstate Insurance Company (NYSE: ALL), the nation's largest
publicly held personal lines insurer, to bring the company's
award-winning "Delete Text Driving" public service announcement to
movie-goers coast-to-coast, beginning December 2.
"Screenvision's cinema network is an ideal forum for this
message, as movie-going is a weekly social ritual for millions of
Americans, especially teens and young adults," states Mark Mitchell, chief revenue officer of
Screenvision. "We're delighted to work with our long-time
partner to bring this vital message to the big screen and help
raise awareness of the dangers of texting while driving."
While the holidays are a time of joy, it's also the season when,
statistically speaking, Americans should be most mindful of their
driving, especially the growing hazards presented by texting and
driving. According to the Department of Transportation, 45%
of annual U.S. driving fatalities occur during the holiday season;
and more than 6,000 people now die and 500,000 are seriously
injured per year due to texting while driving.
The award-winning, 30-second PSA can be viewed at:
http://www.youtube.com/watch?v=dBc9Xc3Ndxg
About SCREENVISION
Headquartered in New York,
N.Y., Screenvision is a national leader in cinema
advertising, offering on-screen advertising, in-lobby promotions
and integrated marketing programs to national, regional and local
advertisers and providing comprehensive cinema advertising
representation services for its theatrical exhibitor partners. The
Screenvision cinema advertising network is comprised of over 15,000
screens in 2,400+ theatre locations across all 50 states and 94% of
DMAs nationwide; delivering through more than 150 theatrical
circuits, including 10 of the top 15 exhibitor companies. For
more information: http://www.screenvision.com.
SOURCE Screenvision