DALLAS, Jan. 31, 2011 /PRNewswire/ -- Allstate and
Jordin Sparks are bringing the "X
the TXT: DSGN8 Before You Drive" movement to the Jordin Sparks
Experience, an annual gala for Sparks Charities held just before
The Big Game. The "DSGN8 Before You Drive" message urges Americans
to hand their cell phone to their DSGN8D TXTR – the person they
chose to text on their behalf before they get behind the wheel so
they can stay safe and stay in touch on the road.
"The Experience is about doing the right thing for your
community; that's why it's important to share the designated texter
message with my friends and fans to help make our roads safer,"
said Sparks. "Keeping yourself, friends, family and other drivers
safe by not texting and driving is a life-changing way of showing
that you care."
Driver distraction contributes to 25 percent of all
police-reported traffic crashes, according to National Highway
Traffic Safety Administration, and teens report texting as the
number one distraction behind the wheel. Allstate continues to lead
advocacy efforts for texting bans and graduated driver licensing
laws, like those included in STANDUP Act, to help make our roads
safer for everyone. As part of the advocacy effort, the X the TXT
movement raises awareness about the dangers of texting while
driving.
"Tweens, teens and parents across the country are growing the X
the TXT movement online and at events like the Jordin Sparks
Experience," said Joan Walker,
senior vice president of corporate relations, Allstate. "Strong
legislation like the STANDUP Act, combined with consistent
enforcement as well as education about responsible driving habits
such as designating a texter will lead to new safe driving habits
and can save lives."
Attendees of Sparks Feb. 2 charity
event can join celebrities like Michael
Strahan, Larry Fitzgerald,
Jason DeRulo, DJ Babey Drew and Honor Society, as they take the
pledge not to text and drive by placing their thumbprint on a
banner and appointing their DSGN8D TXTR. Participants can snap
pictures in a photo booth and view them later at
facebook.com/XtheTXT. So far, more than 125,000 people have taken
Allstate's pledge not to text and drive, and thousands have
appointed a DSGN8D TXTR at in-person events and online at
facebook.com/XtheTXT.
The "X the TXT: DSGN8 Before You Drive" event takes place from
11 am - 7 pm on Wed., Feb., 2, at the
Sheraton Arlington Hotel. For more information or to register your
DSGN8D TXTR visit www.facebook.com/XtheTXT.
For more information about the STANDUP Act, visit
facebook.com/SAVE11.
PHOTOS AVAILABLE for download at Allstate's Digital
Newsroom.
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer. Widely known through the
"You're In Good Hands With Allstate®" slogan, Allstate is
reinventing protection and retirement to help more than 17 million
households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products (auto, home,
life and retirement) and services through Allstate agencies,
independent agencies, and Allstate exclusive financial
representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®.
SOURCE The Allstate Corporation