Allstate Selects Mark LaNeve as Chief Marketing Officer
October 12 2009 - 1:00PM
Business Wire
Allstate (NYSE: ALL) today announced it has selected Mark
LaNeve, 50, as chief marketing officer. LaNeve will oversee all
marketing initiatives across the corporation, including brand
stewardship, marketing and brand strategy, advertising, corporate
identity, customer loyalty and field marketing. In addition, he
will serve as a member of the corporation's senior management team,
reporting to Thomas J. Wilson, Allstate’s chairman, president and
chief executive officer. LaNeve will join Allstate effective
October 26.
“Mark brings a unique blend of world class marketing talent,
sales leadership and general management experience,” Wilson said.
“His success in building stronger brands through marketing,
consumer focused product design and local sales presence will
accelerate our strategy to reinvent protection and retirement.”
LaNeve has served in a variety of senior-level marketing, sales
and general management positions in the automotive industry for
more than 25 years. Most recently, he was vice president of sales,
service and marketing at the General Motors Corporation responsible
for sales, brand development and marketing for eight U.S. vehicle
brands. Previously at GM, LaNeve served as vice president of
marketing and advertising and as general manager of the Cadillac
division. Brandweek magazine named him “Marketer of the Year” in
2003. He spent more than three years at Volvo Cars of North
America, first as chief marketing officer and later as president
and CEO. LaNeve holds a bachelor’s of arts degree in business
communication from the University of Virginia.
“I am thrilled to join Allstate’s talented management team and
am extremely excited about the challenge of working with one of the
country’s strongest brands in a very competitive and dynamic
market,” LaNeve said. “I look forward to helping Allstate reinvent
the way customers think about protection and retirement."
Allstate’s chief marketing officer role has been filled on an
interim basis by Joan Walker, Allstate’s senior vice president for
corporate relations. Walker will continue as a member of Allstate’s
senior management team in her corporate relations role.
The Allstate Corporation (NYSE: ALL) is the nation’s largest
publicly held personal lines insurer. Widely known through the
“You’re In Good Hands With Allstate®” slogan, Allstate is
reinventing protection and retirement to help more than 17 million
households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products and services
through Allstate agencies, independent agencies, and Allstate
exclusive financial representatives in the U.S. and Canada, as well
as via www.allstate.com and 1-800 Allstate®.
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