COLUMBUS, Ga., March 9, 2011 /PRNewswire/ -- Aflac, the company
that pays cash benefits fast when you are sick or hurt, today
released its latest television commercial, titled Pigeon. In
the new ad, two families demonstrate an important message: You may
think you are covered against accidents or illnesses, but without
Aflac your family finances may not be as secure as you believe.
"In this commercial, the Aflac Duck represents a financial
safety net — in addition to major medical — that provides real
security when the other costs of an accident or illness mount,"
Aflac Senior Vice President and Chief Marketing Officer
Michael Zuna said. "Aflac pays
you cash benefits so that your family does not have to feel the
pain of your illness or injury."
In Pigeon, two families are resting on a park bench with
two dads sitting next to each other, each with a broken leg. Next
to one dad is the Aflac Duck and next to the other is a pigeon.
"Boy, I'm glad we got Aflac," says the first dad,
gesturing to the Aflac Duck, who gives out his iconic cry of
"Aflaaaac."
"Oh, I've just got major medical. But it helps pay the
doctors," says the other, pointing to the pigeon.
"Oh yeah, what about your family," the first dad asks.
"Aflac's different. It gives us cash. It's like our safety
net."
At that moment the Aflac Duck starts dancing and handing cash to
the family covered by Aflac. The other father cringes as he comes
to the painful realization that his family has no safety net to
help pay for groceries or the mortgage payments while he recovers
from his accident.
Pigeon is the 52nd television commercial that features
the Aflac Duck. It debuts today in primetime on broadcast and cable
television stations nationwide. Pigeon was created by the
Kaplan Thaler Group, part of the Publicis family.
ABOUT AFLAC
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For 55 years, Aflac insurance policies have helped provide a
safety net and given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the number one provider of
guaranteed-renewable insurance. In Japan, Aflac is the number one insurance
company in terms of individual insurance policies in force. Aflac
insurance products provide protection to more than 50 million
people worldwide. For four consecutive years, Aflac has been
recognized by Ethisphere magazine as one of the World's Most
Ethical Companies and by Forbes magazine as one of America's
Best-Managed Companies in the Insurance category. In 2011,
Fortune magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the thirteenth consecutive
year. Also, Fortune magazine included Aflac on its list of
Most Admired Companies for the 10th time in 2011. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or aflacenespanol.com.
(Photo: http://photos.prnewswire.com/prnh/20110309/CL61629
)
(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO
)
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Media Contacts:
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Analyst and Investment
Contact:
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Laura Kane
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Robin Y. Wilkey
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Aflac Incorporated
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Aflac Incorporated
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706.596.3493
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1.800.235.2667, Option 3;
Fax: 706.324.6330
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lkane@aflac.com
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rwilkey@aflac.com
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Jon A. Sullivan
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Aflac Incorporated
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706.763.4813
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jsullivan@aflac.com
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SOURCE Aflac