CNET Unveils Consumers' Ultimate ''Dream Gadgets,'' Giving Manufacturers a Roadmap for the Future; Teams with Leading Design Fir
October 25 2005 - 9:00AM
Business Wire
CNET (www.cnet.com), the trusted, unbiased resource dedicated to
helping consumers buy and use personal technology, and a property
of CNET Networks, Inc. (Nasdaq:CNET), today announced it has
partnered with three premier design firms to bring its users'
ultimate dream gadgets to life. As part of its 10-year anniversary
celebration, CNET invited its community of technology enthusiasts
to sound-off on the products they wanted to see brought to market
within the next couple of years. The resulting ideas, which can be
found at http://ten.cnet.com, offer manufacturers insight on the
future technology gadgets, features and functionality CNET tech
enthusiast consumer audience wants most. "By tapping into CNET's
passionate audience, we were able to collect the type of insight
and information that vendors typically gather through expensive,
in-depth focus groups," said Candice Meyers, senior vice president
of CNET. "The resulting concepts, in addition to being fascinating
in their own right, provide valuable insight for the consumer
electronics industry as to what consumers are likely to expect and
look for in the coming months and years." Known for developing
innovative and ground-breaking products, three design firms --
Eight, Inc. (www.eightinc.com), frog design (www.frogdesign.com),
and Speck Design (www.speckdesign.com) -- collaborated with CNET to
create the conceptual designs that are now demonstrated as part of
the feature. After CNET's expert editors selected the three top
gadget ideas from more than 3,000 community forum postings -- based
on the amount of buzz they created and how useful, practical, and
realistic the product was deemed to be -- the design firms then set
to work to bring each gadget to life. "As a consulting firm we've
used conceptual techniques to create experiences for what have
become world renown products, such as the Apple Macintosh and more
recently the Yahoo! Music Player," said Mick Malisic, Director of
Marketing at frog design. "We work with Fortune 50 companies daily
to help them redefine markets through various forms of conceptual
development, so when CNET approached us with this idea, we were
excited for the opportunity to have complete creative freedom to
bring the ultimate dream gadget to life." To solicit ideas, CNET
asked its users to share their opinions in a community forum
beginning last June. Thousands of entries were submitted, and
millions of people shared their opinions on what they believed were
the best and worst ideas. The three most popular ideas submitted by
users include: -- "iTunes Vending Machine," designed by Speck
Designs. The user who submitted this dream gadget idea wanted the
convenience of downloading music files on-the-go at any location.
-- "Motorola One," designed by frog design. The user who submitted
this all-in-one product dream gadget idea wanted 40-hour talk time,
ability to play MP3 files, a 3 mega-pixel camera, and many more
features. -- "Phonezilla," designed by eight, Inc. The user who
submitted this ultimate phone/PDA dream gadget idea requested a
terabyte or more of flash memory. About CNET CNET (www.cnet.com), a
property of CNET Networks, Inc., is dedicated to helping people buy
and use personal technology to enhance and enrich their lives.
CNET's award winning editorial staff reviews thousands of products
each year, providing expert and unbiased advice on what products to
buy. The site also offers help and how-to features enhanced with
video content that visually shows consumers how to get the most out
of technology once they own it. And, with an extensive directory of
more than 400,000 products and price comparisons, CNET also gives
consumers the most up-to-date and efficient shopping resource on
the Web. About CNET Networks, Inc. CNET Networks, Inc. is a
worldwide media company and creator of content environments for the
interactive age. CNET Networks takes pride in being "a different
kind of media company," creating richer, deeper interactive
experiences by combining the wisdom and passion of users, marketers
and its own expert editors. CNET Networks' leading brands -- such
as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the
personal technology, entertainment, and business technology
categories. The company has a strong presence in the US, Asia and
Europe.
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