Yandex Boosts Mobile Market Revenue with Global Partnership Program
October 12 2016 - 6:00AM
Today Yandex (NASDAQ:YNDX), a technology company that builds
user-centric products and services powered by artificial
intelligence, announces the launch of its global partnership
program for Android handset manufacturers and telecom operators.
Yandex’s partners will preinstall its proprietary
products, Yandex Browser and Yandex Launcher, to achieve device
differentiation, enhance end user experience and gain additional
income through its ad revenue sharing model. The first round of
Yandex partners includes Fly, LAVA, Mobile TeleSystems, Multilaser,
Posh Mobile, Wileyfox and ZTE, making Yandex products available in
Europe, India, Latin America and Africa.
“Device manufacturers often have to choose between
developing in-house software at a huge overhead cost or sacrificing
product differentiation and additional revenue. Some OEMs
pre-install as many apps as possible. Unfortunately, this has a
negative effect on the user experience and is counterproductive to
their brands in the long-term,” explained Artem Fokin, Vice
President for International Business Development, Yandex. “Our
software and artificial intelligence technology is aimed at shaking
up the market and helping our partners overcome these challenges,
reduce customer churn and increase profit margins,” he
continued.
Yandex mobile products feature simple yet powerful user
interfaces that can be easily customized in accordance with
partners’ brand identity requirements. The revenue sharing model
allows partners to earn additional income from app recommendations
within Yandex Launcher and from ads on Yandex Zen, a personalized
content recommendation feed.
Yandex Zen offers users snapshots of articles, news, videos,
images, and other stories matching personal interests in the form
of an infinite feed. Yandex Zen is a core component of Yandex
Browser and Yandex Launcher. All the products incorporate the
latest developments in machine learning and artificial
intelligence.
Yandex’s global partnership program for Android handset
manufacturers and telecom operators currently covers 15
countries.
Contacts:
Investor Relations
Katya Zhukova
Phone: +7 495 974-3538
E-mail: askIR@yandex-team.ru
Media Relations
Karina Shabanova, Anna Ivanova-Galitsina
Phone: +7 495 739-7000
E-mail: pr@yandex-team.com
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