TEL AVIV, Israel, November 7, 2013 /PRNewswire/ --
Oktopost (http://www.oktopost.com), the social media tool
designed for B2B marketers, today announced it has raised
$800,000 in seed-round funding. The
round was led by Israel based
Explore. Dream. Discover., owned by PLUS Ventures and 2B Angels, as
well as other angel investors. Along with funding, Oktopost has
announced the launch of its integration with Marketo (NASDAQ:
MKTO), the provider of the leading cloud-based marketing software
platform sustaining engaging customer relationships.
One of the greatest problems B2B marketers face is the inability
to prove social media's financial benefits for their company,
causing many to shy away from social media activities all together.
As opposed to other social media tools that are built for B2C,
Oktopost's platform lets B2B marketers track leads and conversions
originating from social networks, resulting in a clear
understanding of their ROI.
"We are very excited to partner up with Oktopost," said Duby
Lachovitz, CEO of Explore. Dream. Discover. "The platform Oktopost
provides is, without a doubt, the most robust social media platform
for B2B marketers today, especially when it comes to providing
targeted content distribution on a large scale."
Many B2B marketers struggle with the sheer amount of time and
effort it takes to distribute the product of their content
marketing programs through every social channel. Oktopost provides
a solution for B2B content marketers to manage their social
editorial calendar for large scale campaigns across all channels,
while measuring the effect it has on their business KPI's.
Oktopost was co-founded in 2013 by CEO Daniel Kushner, formerly the VP of Worldwide
Marketing at Nolio, which was purchased for $40 million by Computer Associates Inc. (NASDAQ:
CA). According to Daniel, "Oktopost was created out of a real
business need. We have seen substantial market validation for our
solution and it is truly amazing to see Oktopost providing B2B
companies a useful platform to make their marketing activities
easier to manage and measure."
Oktopost recently announced its integration with Marketo and its
inclusion in Marketo Launchpoint, the most complete ecosystem of
marketing solutions. Marketo has chosen only the top marketing
applications to be integrated with this program. With the Oktopost
integration, users can now sync all the valuable lead information
collected by their Oktopost campaigns seamlessly with Marketo.
"Marketo users need to have the most detailed customer
information possible," said Robin
Bordoli, VP Partner Ecosystem at Marketo. "With Oktopost's
new Marketo integration, companies can now see customer data such
as which LinkedIn social profile and groups a lead came from. The
result is better and more targeted customer information to optimize
re-marketing and nurturing programs."
Having only launched out of beta in the last 6 months, Oktopost
already has a list of impressive customers such as Cloudera and
Deluxe Corporation (NYSE:DLX), who have successfully been using the
platform to increase their social media activities and ROI.
The new funding will go towards scaling company operations and
bringing new staff on board, as well as continued R&D
activities.
Oktopost is offering marketers a free 14-day trial of their
social marketing platform. To sign up, please visit
http://www.oktopost.com.
About Oktopost:
Oktopost is the first solution to establish the ROI of social
media for B2B companies, bridging the gap between social media and
lead generation. Oktopost customers use the platform for
distributing large-scale content marketing campaigns through social
media and effectively measuring its business value.
Contact:
Daniel Kushner, Oktopost
+1-888-266-8365
pr@oktopost.com
SOURCE Oktopost