Harold Zeitz Appointed President of Classmates

United Online, Inc. (Nasdaq: UNTD), a leading provider of consumer products and services over the Internet, today announced the appointment of Harold Zeitz as President of its Classmates business, effective February 14, 2011, with operating responsibility for its domestic and international business units and reporting directly to Mark R. Goldston, United Online Chairman, President and Chief Executive Officer.

Zeitz was most recently Senior Vice President, Core and Specialty Markets at International Game Technology (IGT), a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets.

“I’m thrilled to join the Classmates executive team and work with its brands both domestically and internationally,” said Zeitz. “The company has an impressive track record of success and an exciting vision for the future. I look forward to the opportunities ahead as Classmates.com evolves into the leading provider of nostalgic content on the Internet.”

Prior to IGT, Zeitz served as Chief Operating Officer of the Games Division of RealNetworks and also led the media division. Before joining RealNetworks, Zeitz was Chief Operating Officer and Chief Marketing Officer at online brokerage ShareBuilder Corporation, where he oversaw marketing, sales, product development, business development, customer service and technology. Before joining ShareBuilder, Zeitz served in a variety of leadership roles at AT&T Wireless where, among other initiatives, he led the introduction of the first wireless “one rate” plan.

“Harold is an outstanding addition to our management team and brings a wealth of relevant marketing and managerial experience in the field of content delivery, subscriptions and advertising supported business models to our company,” said Goldston. “He has joined us at an exciting time and takes over from Fred Randall, United Online’s EVP and Chief Strategy Officer, who has served as interim President since March 2010. Fred has been instrumental in evolving Classmates to its current strategy of becoming the premier online provider of nostalgic content. As Classmates continues to execute on this strategy and develop additional revenue streams, Harold’s vision and experience will be invaluable assets to the company.”

Zeitz earned a BA in Economics from Northwestern University and an MBA from Stanford University.

About Classmates(R)

Through its website www.classmates.com, Classmates connects millions of members throughout the U.S. and Canada with friends and acquaintances from their high school years. Classmates also operates leading social networking sites in Germany (www.stayfriends.de), Austria (www.stayfriends.at), Sweden (www.stayfriends.se), France (www.trombi.com) and Switzerland (www.stayfriends.ch). For more information about United Online, please visit www.unitedonline.com.

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