FTD Launches Mobile Application to Enable Customers to Buy Their Mother’s Day Flowers on Web-Enabled Mobile Devices
May 03 2010 - 8:00AM
Business Wire
FTD®, celebrating its 100th year as “the flower experts,” has
launched the mobile version of its FTD.COM Web site, adding another
convenient way for consumers to send flowers to their friends and
family. The new mobile Web site allows consumers to view FTD’s
extensive range of floral arrangements for any occasion, including
Mother’s Day. Consumers can view images of flower arrangements,
rank them by price, select a preferred delivery day, including
Mother’s Day, and customize their gifts with a personal
message.
“With the launch of the FTD mobile site, we are providing our
customers with another easy and convenient tool to simplify the
shopping experience,” said Robert S. Apatoff, President of FTD.
“Regardless of how they make their purchases, through the new
mobile site, through FTD.COM or by phone, our customers will be
able to select from a wide range of beautiful floral arrangements
featuring the expertly crafted flowers they have come to expect
from FTD and our florist network.”
Because the mobile Web site is optimized for Web-enabled mobile
devices, users simply type FTD.COM into their mobile device’s web
browser to access most of the features and functionality available
on FTD.COM’s Web site. All transactions are completed with the same
level of safety and security found on FTD.COM’s Web site.
“This is a big benefit for FTD.COM customers,” said Apatoff,
“particularly those that are on the move and shopping last minute
for Mother’s Day.”
About FTD®
FTD Group, Inc., through its operating subsidiaries including
FTD.COM, Inc., is a leading provider of floral related products and
services to consumers and retail florists, as well as to other
retail locations offering floral products, in the U.S., Canada, the
U.K. and the Republic of Ireland. The business utilizes the highly
recognized FTD and Interflora brands, both supported by the Mercury
Man logo, which is displayed in over 40,000 floral shops worldwide.
The consumer businesses operate primarily through the www.ftd.com
Web site in the U.S. and Canada and the www.interflora.co.uk Web
site in the U.K. and are complemented by the florist businesses
which provide products and services to FTD's independent members.
FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq:
UNTD). For more information about United Online, please visit
www.unitedonline.com.
Cautionary Information Regarding Forward-Looking
Statements
This release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, as amended. These forward-looking
statements include, but are not limited to, statements about the
company’s proposed marketing initiatives and product offerings.
Potential factors that could affect the company's ability to
perform and consequently its business, financial condition and
results of operations include the company’s inability or failure to
implement any or all planned marketing initiatives, to satisfy
demand for the products or services offered or to achieve expanded
marketing opportunities, efficiencies and other benefits associated
with the application and services, technological issues and other
problems associated with the company’s operations, systems and
technologies, the occurrence of unanticipated events, as well as
other factors described in United Online, Inc.'s annual and
quarterly reports filed with the Securities and Exchange Commission
(http://www.sec.gov), including, without limitation, information
under the captions "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and "Risk
Factors."
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