TechTarget Announces Activity Intelligence Dashboard
August 02 2011 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced a major upgrade to its Activity Intelligence™ suite of
products and services. TechTarget’s new Activity Intelligence
dashboard gives marketers and sales representatives an
industry-changing view of their prospects with Enhanced Contact
Profiles™ and Account Intelligence™ activity details including
insights on the research activities of technology buying teams
across entire companies.
While typical lead reports available in the market today are
presented merely as basic lists of static data in a spreadsheet,
the Activity Intelligence dashboard provides a comprehensive view
of each lead, as well as the account associated with that lead.
Additionally, the upgrade will allow sales departments to securely
access detailed intelligence for every prospect, allowing them to
quickly understand that prospect’s user activity, enabling more
informed and productive follow-up conversations. The new Enhanced
Contact Profiles, which are powered by TechTarget’s partner
iProfile, provide needed improvements to contact information,
increasing the potential for sales representatives to connect with
prospects in meaningful discussions.
TechTarget is also revolutionizing the world of demand
generation by giving sales departments direct access to a detailed
Account Intelligence view. Traditionally, demand generation has
focused on individual contacts, but business technology decisions
are almost always made by teams, according to TechTarget’s Media
Consumption Report, 2011. This new Account Intelligence view of
demand generation data provides sales representatives with an easy
way to understand the research activity across an entire account –
revealing all of the potential contacts at a single organization
that have been researching related topics. The Account Intelligence
view of leads aligns opportunity information with the way that
sales teams already think and work.
“TechTarget Activity Intelligence dashboards are a revolutionary
approach to lead reporting that incorporate sales account research
activity into all of our online media programs,” said TechTarget
CEO Greg Strakosch. “The Enhanced Contact Profiles and Account
Intelligence insights shared in this new dashboard include an
unprecedented amount of marketing and revenue potential for
technology vendors. The future of demand generation will be powered
by this intelligence and other enhancements that we are
developing,” continued Strakosch.
First released in 2010, Activity Intelligence enables TechTarget
to track and report on activity metrics that showcase a user’s
journey throughout their online research process on TechTarget
sites. This exclusive capability also enables technology vendors to
better target their audience, influence perception of their brand,
act on sales opportunities more quickly, and greatly improve the
return-on-investment (ROI) of their marketing campaigns.
To see an Activity Intelligence dashboard and experience the new
information never before available, visit the Activity Intelligence
resource page at, www.TechTarget.com/ActivityIntelligence
About TechTarget
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a
leading global technology media company with over 100
technology-specific websites, 10 million registered members, and
more than 10 years of groundbreaking accomplishments. Our extensive
editorial and vendor-sponsored content fulfills the needs of tech
pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of
technology marketers targeting qualified technology audiences.
Outside of North America, TechTarget runs 23 websites and has
offices in London, Mumbai and Beijing.
(C) 2011 TechTarget, Inc. All rights reserved. TechTarget, and
the TechTarget logo are registered trademarks of TechTarget.
Activity Intelligence, Enhanced Contact Profiles and Account
Intelligence are trademarks of TechTarget. All other trademarks are
the property of their respective owners.
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