TechTarget Brings Successful Best Practices for Online Media Conference to the United Kingdom
May 26 2010 - 11:20AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
held a conference in London, UK known as The TechTarget®/Google
Online ROI Summit™. The event is focused on helping UK marketers by
providing them with proven Best Practices for online media
campaigns and primary research conducted by TechTarget on both the
IT buyers’ technology purchasing intentions, as well as their
actual online media consumption habits.
Similar to the bi-annual Online ROI Summit held in the United
States for the past 3 years, the UK Summit presented original
online marketing case studies delivered by the senior technology
marketers who actually conducted the programs, new joint research
from the Google-TechTarget Research Project, and collections of
online Best Practices based on the TechTarget library of thousands
of online marketing campaign results in every major technology
market. The session topics included converting leads to sales
prospects using online media, “The Google/TechTarget Behavioural
Research Project” on information technology (IT) buyer search
behavior during their purchase research process, integrating and
measuring social media strategies, and insights into technology
market trends. To download the full research reports and
presentations delivered at today’s Summit, visit the TechTarget
technology marketing resource site at,
www.TechTarget.comForMarketers.
“Thank you to all the senior technology marketers who joined us
today,” said Marilou Barsam, Senior Vice President, Client Services
and Corporate Marketing, TechTarget. “We were thrilled to meet with
so many active and interested UK marketing leaders, share our
experiences with you, and have such interesting conversations about
your business and marketing challenges. We look forward to
continuing each conversation.”
The event was attended by more than 100 senior technology
marketers from the European offices of top technology providers
including; Colt Technologies, EMC, HP, IBM, Microsoft, and SAP. The
next Online ROI Summits will be held in San Francisco on October 7
and Boston on October 12, 2010.
To receive full copies of the research and presentations
delivered at today’s Summit, please contact us at, +44 (0) 7554 452
935, or 888-274-4111.
About TechTarget
TechTarget (http://www.techtarget.com), a leading online
technology media company, gives technology providers ROI-focused
marketing programs to generate leads, shorten sales cycles, and
grow revenues. With its network of more than 80 technology-specific
websites and more than 8.5 million registered members, TechTarget
is a primary Web destination for technology professionals
researching products to purchase. The company is also a leading
provider of independent, peer and vendor content, a leading
distributor of white papers, and a leading producer of webcasts,
podcasts, videos and virtual trade shows for the technology market.
Its websites are complemented by numerous invitation-only events.
TechTarget provides proven lead generation and branding programs to
top advertisers including Cisco, Dell, EMC, HP, IBM, Intel,
Microsoft, SAP and Symantec.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget, the
TechTarget logo, and the TechTarget Online ROI Summit are
registered trademarks of TechTarget. All other trademarks are the
property of their respective owners.
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