TechTarget Media Ranked #9 Among Fifty Most Powerful B-to-B Advertising Venues
May 03 2010 - 2:45PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announces that its technology media properties have been named to
the BtoB Magazine “Media Power 50” list of the 50 most powerful
business-to-business advertising venues for the tenth consecutive
year – ranked #9 overall.
“Google, Yahoo, TechTarget and GlobalSpec are in the top 10 for
delivering on the Internet's promise of offering increasingly
narrow audiences and doing so efficiently,” wrote Sean Callahan,
Media Reporter for BtoB magazine.
The Media Power 50 was announced online today, will be published
in the May issue of BtoB magazine, and can be found at,
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/305039989/1151
The full list of media in the 2010 Top 10 of the Media Power 50
with TechTarget by rank order include,
1. Wall Street Journal2. Google.com3. NFL4. CNBC’s ‘Power
Lunch’5. Yahoo.com6. Financial Times/FT.com7. Forbes/Forbes.com8.
Bloomberg BusinessWeek9. TechTarget10. GlobalSpec
To develop the list, BtoB magazine editors interviewed industry
analysts, top media buying agencies, the Company’s advertisers, and
evaluated such data as advertising revenue and audience to
establish the most impactful and powerful business-to-business
advertising venues. The final Media Power 50 list was selected by a
panel of editors and reporters.
“Once again we are proud that our media business model and
websites are recognized by our customers, industry analysts and
BtoB's editors as leaders in technology marketing media," said
TechTarget CEO Greg Strakosch. "This honor is a reflection of our
understanding of the technology markets, relentless focus on
measuring advertising ROI, leadership in online advertising best
practices, and continued product innovation.”
About TechTarget
TechTarget (http://www.techtarget.com), a leading online
technology media company, gives technology providers ROI-focused
marketing programs to generate leads, shorten sales cycles, and
grow revenues. With its network of more than 80 technology-specific
websites and more than 8.5 million registered members, TechTarget
is a primary Web destination for technology professionals
researching products to purchase. The company is also a leading
provider of independent, peer and vendor content, a leading
distributor of white papers, and a leading producer of webcasts,
podcasts, videos and virtual trade shows for the technology market.
Its websites are complemented by numerous invitation-only events.
TechTarget provides proven lead generation and branding programs to
top advertisers including Cisco, Dell, EMC, HP, IBM, Intel,
Microsoft, SAP and Symantec.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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