TechTarget Acquires RTFM-ed.co.uk, a Leading UK Based Website in the Server Virtualization Market
February 01 2010 - 2:15PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced the acquisition of the website, RTFM-ed.co.uk™, a
leading, UK-based, independent website addressing the needs of IT
decision makers on the topics of server and desktop virtualization
training, from RTFM Education Ltd.
As an addition to TechTarget’s portfolio of market-specific
media, RTFM-ed.co.uk brings together one of the most active
communities of professionals looking for detailed technical
information on server and desktop virtualization. This includes
hundreds of thousands of visits to RTFM-ed.co.uk in which users are
able to download free guides, manuals and videos that enable them
to utilize today’s top virtualization technologies in the correct
fashion. It also represents TechTarget’s first acquisition of a
European-based site, contributing further to the company’s
international expansion, which includes sites in the UK such as
SearchVirtualDataCentre.co.uk™, SearchStorage.co.uk™, and
SearchSecurity.co.uk™, as well as properties in India, Spain and
China.
In addition to acquiring RTFM-ed.co.uk, TechTarget will partner
with the site’s creator, Mike Laverick, to deliver additional
content for this site as well as other TechTarget
virtualization-related properties such as
SearchServerVirtualization.com™, SearchVMware.com™, and
SearchVirtualDesktop.com™. Mr. Laverick is one of the world’s top
VMware experts and has over 15 years of experience in technologies
pertaining to Citrix, Windows and Novell products. He is a
certified VMware expert and has published several books related to
VMware platforms.
“We are excited to add RTFM-ed.co.uk to the TechTarget lineup.
RTFM is a top destination for virtualization professionals looking
for up-to-date technical information. Adding RTFM enhances our lead
in the virtualization space through the in-depth,
virtualization-specific coverage that we are able to offer to
information technology professionals,” said Marc Laplante,
Publisher of TechTarget’s Data Center and Virtualization Media.
“With the rapid adoption of server and desktop virtualization
technologies, IT professionals’ need for these materials has never
been greater. Bringing together one of the web’s largest groups of
virtualization professionals with one of its most respected experts
was a natural fit.”
About TechTarget
TechTarget (http://www.techtarget.com), a leading online
technology media company, gives technology providers ROI-focused
marketing programs to generate leads, shorten sales cycles, and
grow revenues. With its network of more than 60 technology-specific
websites and more than 7.5 million registered members, TechTarget
is a primary Web destination for technology professionals
researching products to purchase. The company is also a leading
provider of independent, peer and vendor content, a leading
distributor of white papers, and a leading producer of webcasts,
podcasts, videos and virtual trade shows for the technology market.
Its websites are complemented by numerous invitation-only events.
TechTarget provides proven lead generation and branding programs to
top advertisers including Cisco, Dell, EMC, HP, IBM, Intel,
Microsoft, SAP and Symantec.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and RTFM-ed.co.uk,
SearchVirtualDataCentre.co.uk, SearchStorage.co.uk,
SearchSecurity.co.uk, SearchServerVirtualization.com,
SearchVMware.com, SearchVirtualDesktop.com are trademarks, of
TechTarget Inc.. All other trademarks are the property of their
respective owners.
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