TechTarget Launches SearchEnterpriseWAN.com and SearchMidmarketSecurity.com
July 01 2009 - 12:45PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT)
announces the launch of two new, targeted websites to serve the
needs of specialized enterprise information technology (IT)
professionals during their product research and purchase process -
SearchEnterpriseWAN.com� and SearchMidmarketSecurity.com�. With
these sites, TechTarget has launched a total of 17 sites in the
past 18 months.
SearchEnterpriseWAN.com and SearchMidmarketSecurity.com
represent a continuation of TechTarget�s strategy to support each
technology discipline with expert technical guidance and
specialized resources. This strategy also enables technology
vendors to reach interested, active IT buyers. Because of our
existing network of enterprise technology resources, these sites
launch with a detailed understanding of the markets they serve and
an established membership who has demonstrated interest in these
specific areas.
A recent TechTarget study on the enterprise wide area network
(WAN) market shows that 82% of enterprise IT professionals believe
supporting applications over the WAN will be more important to
their company in the next 12 months � and 72% felt they could use
more education on managing applications on their WAN.
SearchEnterpriseWAN.com adds to TechTarget�s industry leading
portfolio of networking coverage including; SearchNetworking.com�,
SearchUnifiedCommunications.com�, SearchMobileComputing.com�,
SearchTelecom.com�, and SearchNetworkingChannel.com�.
SearchMidmarketSecurity.com is the Web�s only site to be 100%
focused on IT security problems for midsized companies. The site
provides expert content that helps IT professionals at midmarket
companies combat real-world security problems with the
understanding that they have fewer physical and monetary resources
to solve them. At launch, it has more than 70,000 members
including; 91% in the highly coveted �50-1000 employees� company
size demographic and 72% of members at management level and higher
� offering an immediate opportunity to technology marketers trying
to make inroads to this audience.
SearchMidmarketSecurity.com adds to TechTarget�s industry
leading portfolio of IT security coverage including;
SearchSecurity.com�, SearchFinancialSecurity.com�,
SearchSecurityChannel.com�, and SearchSecurity.co.UK�.
About TechTarget
TechTarget, a leading online technology media company, gives
technology providers ROI-focused marketing programs to generate
leads, shorten sales cycles, and grow revenues. With its network of
more than 60 technology-specific websites and more than 7.5 million
registered members, TechTarget is a primary Web destination for
technology professionals researching products to purchase. The
company is also a leading provider of independent, peer and vendor
content, a leading distributor of white papers, and a leading
producer of webcasts, podcasts, videos and virtual trade shows for
the technology market. Its websites are complemented by numerous
invitation-only events. TechTarget provides proven lead generation
and branding programs to top advertisers including Cisco, Dell,
EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
(C) 2009 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
SearchEnterpriseWAN.com, SearchNetworking.com,
SearchUnifiedCommunications.com, SearchMobileComputing.com,
SearchTelecom.com, SearchNetworkingChannel.com,
SearchMidmarketSecurity.com, SearchSecurity.com,
SearchFinancialSecurity.com, SearchSecurityChannel.com, and
SearchSecurity.co.UK are trademarks of TechTarget, Inc. All other
trademarks are the property of their respective owners.
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