TechTarget Acquires The Brian Madden Company, the Leading Website and Conference in the Desktop Virtualization Market
November 19 2008 - 12:05PM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the acquisition of The Brian Madden Company,
the leading independent, website and conference to address the
needs of IT decision makers on the topics of desktop
virtualization, terminal services, and application virtualization.
As an addition to TechTarget�s portfolio of market-specific media,
The Brian Madden Company brings the largest community of IT
professionals specializing in application delivery and desktop
virtualization. This includes hundreds of thousands of visits to
BrianMadden.com, and attendees to BriForum, an annual event held in
Chicago and the only independent conference covering the desktop
virtualization space. �After the success of server virtualization,
desktop virtualization is poised to be the next �game changer� for
IT organizations seeking to gain competitive advantage through
information technology. BrianMadden.com is the leading source of
information for IT decision makers that need to bring desktop
virtualization�s benefits to their own organization,� said Jonathan
Brown, Publisher of TechTarget Windows Media. �This site and
conference will enhance our coverage of the virtualization market,
giving us a clear lead in delivering the information that
technology professionals need. We have the largest audience that
Virtualization vendors are trying to reach. BrianMadden.com and
BriForum �09 will complement existing TechTarget websites
SearchServerVirtualization.com, SearchVMware.com, and
SearchEnterpriseDesktop.com as well as the expert led seminars on
desktop and server virtualization which will be continuing
throughout 2009. About TechTarget TechTarget, a leading online
Information Technology (IT) media company, provides IT companies
with ROI-focused marketing programs to generate leads, shorten
sales cycles, and grow revenues. With its network of 52
technology-specific Web sites and over 6.6 million registered
members, TechTarget is a primary Web destination for IT
professionals researching which products to purchase. The company
is also a leading provider of independent, peer and vendor content,
a leading distributor of white papers, and a leading producer of
vendor-sponsored Webcasts and Podcasts for the IT market. Its Web
sites are complemented by numerous invitation-only events and two
magazines. TechTarget provides proven lead generation and branding
programs to top advertisers including Cisco, Dell, EMC, HP, IBM,
Intel, Microsoft, SAP and Symantec. (C) 2008 TechTarget, Inc. All
rights reserved. TechTarget and the TechTarget logo are registered
trademarks of TechTarget, Inc. All other trademarks are the
property of their respective owners.
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