TechTarget's ITKnowledgeExchange.com Named One of Media Business Magazine's ''10 Great Web Sites''
June 18 2008 - 9:30AM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced that its ITKnowledgeExchange.com� IT social
media Web site has been named as one of the �10 Great Web Sites� in
the June Media Business magazine special report.
ITKnowledgeExchange.com provides IT professionals with forums to
ask questions, obtain answers, collaborate, and exchange knowledge
with their peers. All content within the community is peer
generated and includes contributions by industry experts interested
in supporting the IT community with their expertise. Other sites
recognized by Media Business include CNNMoney (Time Warner),
MarketWatch (Dow Jones & Co.), and Aviation Week (McGraw-Hill
Cos.). The Media Business report references several
ITKnowledgeExchange.com user features that make the site
outstanding, including MyWatchList�, �which allows users to follow
questions of interest and provides updates when new content is
added; tag-based navigation that allows users to click on a tag to
find all related questions and answers for that topic�; and the
Answer Wiki�, �a collaboration tool that allows multiple users to
create, improve or edit any answer on the site. Like on Wikipedia,
users can view the history of an answer and see all the revisions
that have been made.� Media Business also cites
ITKnowledgeExchange.com�s method for facilitating peer-to-peer
collaboration and information exchange, and generating new content
contributions, �Knowledge Points, which users earn by asking,
answering or discussing questions. Answering questions yields 15
points; asking, 5; and discussing, 10.� Knowledge Points are
accumulated by site users to earn a position on the list of the top
10 content contributors and other acknowledgements. �We are
extremely pleased to receive this recognition from Media Business
magazine, particularly since ITKnowledgeExchange.com was launched
less than one year ago and has already established itself in the IT
community,� said Greg Strakosch, CEO of TechTarget. �It appears
that we have been successful in identifying the key elements to
facilitate information exchanges among IT professionals, aligning
it with our editorial- and vendor-generated content, and extending
TechTarget�s value proposition to technology vendors through
increasingly-focused and highly-engaged audiences.� A complete list
of winners can be found in the June issue of Media Business
magazine. For more information on IT Knowledge Exchange and
partnership opportunities please contact Sean Brooks, Vice
President of Social Media at 781.657.1520 or sbrooks@techtarget.com
About TechTarget TechTarget, a leading online Information
Technology (IT) media company, provides IT companies with
ROI-focused marketing programs to generate leads, shorten sales
cycles, and grow revenues. With its network of 51
technology-specific Web sites and over 6.6 million registered
members, TechTarget is a primary Web destination for IT
professionals researching which products to purchase. The company
is also a leading provider of independent, peer and vendor content,
a leading distributor of white papers, and a leading producer of
vendor-sponsored Webcasts and Podcasts for the IT market. Its Web
sites are complemented by numerous invitation-only events and two
magazines. TechTarget provides proven lead generation and branding
programs to over 1,100 advertisers including Cisco, Dell, EMC, HP,
IBM, Intel, Microsoft, SAP and Symantec. (C) 2008 TechTarget, Inc.
All rights reserved. TechTarget and the TechTarget logo are
registered trademarks, and ITKnowledgeExchange.com, MyWatchList and
The Answer Wiki are trademarks, of TechTarget, Inc. All other
trademarks are the property of their respective owners.
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