TechTarget Launches DesktopReview.com to Support Desktop Purchase Process
June 04 2008 - 8:00AM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the launch of DesktopReview.com� to support
the information requirements of IT professionals researching which
desktop computers to purchase. DesktopReview.com is the fifth site
offered under the TechnologyGuide.com� banner, and joins
NotebookReview.com� in supporting the information needs of buyers
of personal computers. Like the other TechnologyGuide.com web
sites, DesktopReview.com will focus on single-product category
content, and provide product reviews, price comparison information,
product configuration details, with its own user community focused
exclusively on desktop computer technologies. TechnologyGuide.com
sites offer content supporting end-stage purchase decision-making,
and are designed to meet the information needs of the most valuable
prospects � those that are ready to make a technology purchase. The
addition of DesktopReview.com further extends TechTarget�s
portfolio of targeted IT information resource offerings,
strengthening the company�s position as a leading provider of
targeted content for IT professionals, and supporting TechTarget�s
ongoing, single-minded commitment to delivering ROI for its
advertisers through its innovative, targeted online marketing
vehicles. �DesktopReview.com is a logical expansion of the
offerings available through TechnologyGuide.com because enterprise
IT professionals purchase large volumes of desktop computers as
well as laptops, smartphones and mobile computing devices,� said
Greg Strakosch, CEO of TechTarget. �In addition to providing
content that is complementary to information found on other
TechTarget sites, in many instances the leading desktop computer
manufacturers already utilize other TechTarget sites in their
marketing programs, so we now deliver another, more-precisely
targeted, offering from which they can benefit.� For information on
advertising and sponsorship opportunities with TechnologyGuide.com,
contact Ben Stafford, General Manager, TechnologyGuide.com,
513-807-0812. About TechTarget TechTarget, a leading online
Information Technology (IT) media company, provides IT companies
with ROI-focused marketing programs to generate leads, shorten
sales cycles, and grow revenues. With its network of 51
technology-specific Web sites and over 6.6 million registered
members, TechTarget is a primary Web destination for IT
professionals researching which products to purchase. The company
is also a leading provider of independent, peer and vendor content,
a leading distributor of white papers, and a leading producer of
vendor-sponsored Webcasts and Podcasts for the IT market. Its Web
sites are complemented by numerous invitation-only events and two
magazines. TechTarget provides proven lead generation and branding
programs to over 1,100 advertisers including Cisco, Dell, EMC, HP,
IBM, Intel, Microsoft, SAP and Symantec. (C) 2008 TechTarget, Inc.
All rights reserved. TechTarget and the TechTarget logo are
registered trademarks, and TechnologyGuide.com�,
DesktopReview.com�, NotebookReview.com� are trademarks, of
TechTarget, Inc. All other trademarks are the property of their
respective owners.
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