TechTarget Media Ranked #8 Among Fifty Most Powerful B-to-B Advertising Venues
May 19 2008 - 11:15AM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced that, for the eighth consecutive year, its
targeted IT media properties have been named to the BtoB magazine
�Media Power 50� list of the 50 most powerful business-to-business
advertising venues. TechTarget was ranked #8 overall. Other venues
listed in the 2008 Top 10 of the Media Power 50 include The Wall
Street Journal, BusinessWeek, CNN Money, Forbes and Google. The
Media Power 50 was published in the May issue of BtoB magazine, and
can be found at
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080505/
FREE/16268957/1151/ISSUENEWS (Due to its length, this URL may need
to be copied/pasted into your Internet browser's address field.
Remove the extra space if one exists.) To develop the list, BtoB
editors evaluated such data as advertising revenue and audience,
and interviewed top media buyers, advertisers and industry analysts
for their opinions on the most powerful and targeted b-to-b
advertising venues. The final Media Power 50 list was selected by a
panel of editors and reporters. �We are pleased to be honored for
the eighth consecutive year by BtoB's editors, media buyers and
advertisers," said TechTarget CEO Greg Strakosch. " This
recognition reflects our leadership in online advertising best
practices, our track record of innovation and our relentless focus
on measuring and improving ROI.� About TechTarget TechTarget, a
leading online Information Technology (IT) media company, provides
IT companies with ROI-focused marketing programs to generate leads,
shorten sales cycles, and grow revenues. With its network of 50
technology-specific Web sites and over 6.6 million registered
members, TechTarget is a primary Web destination for IT
professionals researching which products to purchase. The company
is also a leading provider of independent, peer and vendor content,
a leading distributor of white papers, and a leading producer of
vendor-sponsored Webcasts and Podcasts for the IT market. Its Web
sites are complemented by numerous invitation-only events and two
magazines. TechTarget provides proven lead generation and branding
programs to over 1,100 advertisers including Cisco, Dell, EMC, HP,
IBM, Intel, Microsoft, SAP and Symantec. (C) 2008 TechTarget, Inc.
All rights reserved. TechTarget and the TechTarget logo are
registered trademarks of TechTarget, Inc. All other trademarks are
the property of their respective owners.
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