TechTarget Launches 50th Web site -- SearchSMBStorage.com
May 14 2008 - 1:15PM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the launch of its 50th Web site --
SearchSMBStorage.com�. The new site provides IT professionals at
small and mid-sized businesses (SMBs) with a comprehensive
information resource for cost-saving strategies and best practices
on all aspects of storage, including newer solutions and techniques
such as iSCSI SANs; "all-in-one" storage systems; online backup and
disaster recovery services; NAS systems; and Wizard-driven
configuration and management. The new site features news and
independent analysis, a library of essential tips, informative
tutorials, and white papers, all created to provide IT
professionals at SMBs with information resources that deliver
strategic and tactical insights to support storage technology
acquisition decisions. SearchSMBStorage.com extends TechTarget�s
portfolio of targeted IT resource offerings and further strengthens
its position as a leading independent source of IT information.
According to TechTarget�s spring 2008 Storage Purchasing Intentions
Survey, SMBs indicated an average 2008 storage budget of $1.1
million, reflecting a 2.5% increase over last year�s budget
allocations. Also, according to the Survey, approximately 31% of
SMBs plan to build new data centers or renovate existing data
center facilities in 2008. Seventy-one percent of those companies
cite the need for increased capacity as the primary reason for
their building efforts. �SearchSMBStorage.com is a compelling
milestone example of TechTarget�s value proposition � the ability
to create targeted IT information resources addressing the needs of
key segments and sub-segments of the technology market, which, in
this case, are SMBs transitioning from attached storage to a
networked solution.� said Greg Strakosch, CEO of TechTarget. �The
site delivers a higher ROI for the marketing expenditures of large
and small storage vendors alike by providing them with direct
access to the SMBs seeking to make a successful transition to
networked storage solutions.� For information about advertising and
sponsorship opportunities with SearchSMBStorage.com contact Mike
Kelly, Vice President, Group Publisher Storage Media Group,
781-657-1409. About TechTarget TechTarget, a leading online
Information Technology (IT) media company, provides IT companies
with ROI-focused marketing programs to generate leads, shorten
sales cycles, and grow revenues. With its network of 50
technology-specific Web sites and over 6.6 million registered
members, TechTarget is a primary Web destination for IT
professionals researching which products to purchase. The company
is also a leading provider of independent, peer and vendor content,
a leading distributor of white papers, and a leading producer of
vendor-sponsored Webcasts and Podcasts for the IT market. Its Web
sites are complemented by numerous invitation-only events and two
magazines. TechTarget provides proven lead generation and branding
programs to over 1,100 advertisers including Cisco, Dell, EMC, HP,
IBM, Intel, Microsoft, SAP and Symantec. �TechTarget and the
TechTarget logo are registered trademarks, and SearchSMBStorage.com
is a trademark, of TechTarget, Inc. All other trademarks are the
property of their respective owners.
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