TechTarget Launches SearchStorage.co.UK and SearchSecurity.co.UK
March 12 2008 - 11:15AM
Business Wire
Information technology (IT) media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the launch of SearchStorage.co.UK� and
SearchSecurity.co.UK�. The new sites -- the first to be operated
directly by TechTarget outside of the United States -- feature
independent, peer and vendor content, and are designed to provide
United Kingdom-based IT storage and security professionals, and IT
purchase influencers and decision makers, with the information they
need to make informed technology investments. SearchStorage.co.UK,
with its London-based editors and storage industry experts,
provides news stories, case studies, feature articles and technical
tips addressing storage related topics across a range of categories
including SAN (storage area network) technologies; NAS (network
attached storage) technologies; storage hardware; data backup; data
protection; data storage management; and storage strategies.
SearchSecurity.co.UK, also based in London, provides IT security
professionals with access to breaking industry news, virus alerts,
feature articles, case studies, Webcasts, white papers, and
e-newsletters focusing on application security; data privacy and
compliance; identity and access management; network security
topics, and other in-depth information on how UK firms are
deploying the latest security technologies to secure their
corporate data and assets. �The launch of these sites marks
TechTarget�s first major independent foray into the European
market, where we are fostering our reputation for providing the
most targeted media, the strongest brands, highest quality content,
and largest online IT audience,� said Greg Strakosch, CEO of
TechTarget. �With the dominance of the SearchSecurity and
SearchStorage brands -- established in North America and recognized
globally � and TechTarget�s reputation for providing quality,
independent content, IT professionals are actively using these
sites to research which products to purchase. This allows us to
deliver the exact right buyer at the exact right time to
advertisers, delivering a higher return on their marketing
investment.� For information on advertising and sponsorship
opportunities with SearchStorage.co.UK contact Sarah Moon, UK Sales
Manager, TechTarget Storage Media Group, 781-657-1608. For
information on advertising and sponsorship opportunities with
SearchSecurity.co.UK contact John Griffin, VP Global Accounts,
TechTarget Security Media Group, 516-558-7176. About TechTarget
TechTarget, a leading online Information Technology (IT) media
company, provides IT companies with ROI-focused marketing programs
to generate leads, shorten sales cycles, and grow revenues. With
its network of 49 technology-specific Web sites and over six
million active registered members, TechTarget is a primary Web
destination for IT professionals researching which products to
purchase. The company is also a leading provider of independent,
peer and vendor content, a leading distributor of white papers, and
a leading producer of vendor-sponsored webcasts and Podcasts for
the IT market. Its Web sites are complemented by numerous
invitation-only events and two magazines. TechTarget provides
proven lead generation and branding programs to over 1,000
advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft,
SAP and Symantec. �TechTarget and the TechTarget logo are
registered trademarks, and SearchStorage.co.UK and
SearchSecurity.co.UK are trademarks of TechTarget, Inc. All other
trademarks are the property of their respective owners.
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