SUMR Brands Announces Launch of New Consumer Brand born free™
March 25 2019 - 8:00AM
SUMR™ Brands ("SUMR Brands" or the "Company") (NASDAQ: SUMR),
a leading juvenile goods company offering innovative, proprietary
products across a variety of categories, today announced the launch
of a new consumer brand, born free™, to strengthen the Company’s
brand and product portfolio as well as growth outlook.
“After many months of product
development, we’re excited to launch this new brand as a
part of the Company’s family of innovative offerings,” said Mark
Messner, President and CEO. “This is another example of how we’re
developing each of our brands for specific, unique consumer
demographics. We continue to gain a deeper understanding of our
portfolio of brands and develop their future potential with the
goal of accelerating growth, enticing new consumers, and enhancing
long-term margins. We’re proud of our initial born free™ suite
of products and believe they offer a new consumer demographic many
wonderful ways to connect with their child.”
born free™ was developed out of firm belief that baby
essentials should be beautiful, versatile, accessible, and appeal
to consumers interested in baby gear that is “irresistible by
design.” Developed as a digitally-native brand, products will be
sold on shopbornfree.com, Amazon, and select specialty retailers.
Its unique new line includes:
- wima™
carrier: an easy-to-use carrier
which opens completely and offers a stress-free experience when
positioning a baby.
- nisa™ playard: a
spacious playard that can be used for a day at the beach, park or
even a living room, with a unique pop-open design that sets up and
folds in seconds with the canopy still attached.
- kova™ baby
bouncer: a combination bouncer/rocker
with a compact fold for easy storage or travel.
- zuta™ activity
center: an activity center with a clean, modern
design which folds flat and features beautifully designed toys for
the best in infant play and development.
- siba™ playard with napper
& changer: a lightweight playard, napper, and changing
station with a pop-open design that sets up and folds in
seconds.
- liva™ compact fold
stroller: a compact stroller with all the
features of a full-sized stroller, in a compact, lightweight
package, with small footprint and one-hand fold perfect for
travel.
To learn please visit the Company’s website at
www.sumrbrands.com.
About
SUMR™ Brands, Inc.Based in
Woonsocket, Rhode Island, SUMR™ Brands is a leading juvenile
products company driven by a commitment to people, products, and
purpose. The Company is made up of a diverse group of experts with
a passion to make family life better. Current SUMR™ Brands are
Summer™, SwaddleMe® and born free™. For more information about the
Company, please visit www.sumrbrands.com.
Company Contact:Chris WittySUMR Brands Investor
Relations646-438-9385cwitty@darrowir.com
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