UES (Upper Echelon Shoes) Announces New Partnership With Steve Madden
February 16 2010 - 10:02AM
PR Newswire (US)
Fall 2010 Collection Will Mark the Start of New Joint Venture NEW
YORK, Feb. 16 /PRNewswire/ -- New York-based shoe brand UES (Upper
Echelon Shoes) and footwear powerhouse Steve Madden (NASDAQ:SHOO)
have announced an official partnership and are preparing to unveil
their first joint effort with UES' Fall 2010 collection. Each party
will have an even stake in the venture, with UES designer Seth
Campbell helming the brand's design while Madden aids in its
expansion, production and distribution. Launching UES in 2005,
Campbell sought to bring a unique concept to the fashion/accessory
market with his line of fashion-forward casual footwear. He first
proved himself as an innovator with his introductory line of
"shoewelry," a collection that fused hardware jewelry
embellishments with comfortable sneakers. Since then, UES has
remained steadily ahead of the trend thanks to Campbell's keen
consumer insight and adventurous aesthetic. Be it through material,
style or color, UES is consistently bringing something new to the
marketplace. The brand has experienced tremendous success in the
high-end retail industry, spanning some of fashion's most reputable
storefronts including Kitson, alice + olivia, Hirshleifer's and
Blue & Cream. UES has also expanded its reach by tapping into
international markets at Harvey Nichols in Hong Kong, Browns Focus
in London and Bloomingdale's in Dubai. "UES has positioned itself
as a pioneer in the sneaker industry and Steve has long since
established his dominance in other areas of footwear," states
Campbell. "With the sharing of resources and ideas, the potential
for this partnership is truly limitless." Steve Madden recognized
the increasing demand for comfortable footwear and the need for
high-quality, designer-casual footwear and was drawn to UES'
fashion forward designs and celebrity appeal. The new partnership
with Steve Madden Ltd will allow Campbell to focus on product while
utilizing Madden's resources and experience to expand business
overseas and increase online sales. "We want to be a part of cool
things, and not everything has to be about our brand," says Madden.
"We're now in the fortunate position of being able to take more of
a nurturing role in things other than Steve Madden." The debut of
the Fall 2010 line will mark the jump off of this partnership,
showcasing several new men's and women's styles and an overall
expansion of UES' collection. Included in their first joint effort
will be a new collection of motorcycle-inspired combat boots, which
have all the comfort of their predecessors, but with all the style
that's become synonymous with the UES name. With thick, authentic
soles and soft, plush tongues this line is equal parts rugged and
delicate, building beautifully on previous collections. UES
continues to explore an untapped category in casual shoe design,
using edgy accents to infuse new life into this hungry market. The
Fall 2010 line and future collections will be priced competitively
to grow department store business, but maintain the luxury appeal,
high quality design and integrity. About UES:UES is the elevation
of the sneaker. Pair them with black spandex, a short skirt and
opaque tights or hipstered out with skinny jeans, etc. - the heart
behind UES is to offer a line that suits a multitude of looks for
the fashion-forward customer. Whether you need a go-to accessory to
complete your outfit, want to transform a simple look into an edgy
and individual one, or simply turn heads. A UES girl is one who
wants to dress up without dressing up, and look effortlessly edgy
without sacrificing comfort. UES' ever-growing celebrity fan base
includes: Gwen Stefani, Miley Cyrus, Scarlett Johansson, Kristen
Stewart, Paris and Nicky Hilton, Audrina Patridge, Lindsay Lohan,
Kirsten Dunst, Anne Hathaway, Fergie, Mariah Carey, Sean "Diddy"
Combs, Shannen Doherty, Molly Sims and Jamie-Lynn Sigler among
others. For store locations and additional information on UES
please visit: http://www.uesues.com/. About Steve Madden: Steve
Madden designs and markets fashion-forward footwear and accessories
for women, men and children. The shoes and accessories are sold
through 85 company-owned stores (including the Company's online
store), department stores, and apparel, footwear, and accessories
specialty stores. The Company has several licensees for its brands,
including for ready-to-wear, outerwear, cold weather accessories,
eyewear, hosiery, and bedding and bath products. The Company is the
licensee for footwear, handbags and belts for Olsenboye and
Fabulosity, for footwear for Elizabeth and James and l.e.i. and for
handbags and belts for Betsey Johnson and Daisy Fuentes.
DATASOURCE: UES (Upper Echelon Shoes) CONTACT: Michelle Davidson,
SHADOW PR, +1-212.972.0277, , for UES Web Site:
http://www.uesues.com/
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