SONIC® Introduces New Loaded Cheddar Dogs, Expanding Offerings in New $5 SONIC Boom Box*
June 27 2016 - 7:55AM
Business Wire
America’s Drive-In adds to robust Hot Dog
lineup
SONIC® Drive-In (NASDAQ: SONC) is proud to add a new,
cheddar-filled line of premium beef Hot Dogs just in time for
National Hot Dog Month. This July, mouthwatering Loaded Cheddar
Dogs will join SONIC’s already bold line of delicious hot dogs.
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SONIC's Loaded Cheddar Dogs (Photo:
Business Wire)
SONIC’s Loaded Cheddar Dogs add more flavor to summer’s favorite
food by adding delicious cheddar cheese inside the new hot dogs.
Guests can choose two flavors including the Chili Double Cheesy
Cheddar Dog, topped with warm chili and melty cheese on a potato
bun; and the new Bacon Triple Cheesy Cheddar Dog, topped with crisp
bacon, melty cheese and cheddar cheese sauce on a potato bun.
“SONIC sets the bar high, offering quality hot dog options and
endless flavors you can’t find anywhere else, made just the way you
like,” said Scott Uehlein, vice president of product innovation and
development for SONIC. “Customers expect SONIC to lead the way in
hot dog innovation and our new Loaded Cheddar Dogs are the perfect
marriage of cheddar cheese and our iconic premium beef Hot Dogs,
elevating the flavors inside and out.”
To complement the new hot dogs, SONIC is expanding the new $5
SONIC Boom Box™, a summer special, to include a 6-inch Loaded
Cheddar Dog (or any other premium beef 6-inch Hot Dog), a Junior
Deluxe Cheeseburger, crispy medium Tots or Fries and a refreshing
medium Fountain Drink or Tea.
“We launched the $5 SONIC Boom Box this summer to provide guests
with new options for customization at an unbeatable value,” said
Sarah Beddoe, vice president of national marketing for SONIC. “In
celebration of National Hot Dog Month we are expanding our current
line of eight hot dogs with Loaded Cheddar Dogs, new premium Hot
Dogs flavors we could package with this ultimate summer
special.”
The Loaded Cheddar Dogs and $5 SONIC Boom Box are available all
day, but only for a limited time. Grab yours today while you
can!
*Tax not included. See menu for details.
Loaded Cheddar Dogs contain pork and beef.
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over more than 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
Since the 2009 launch of SONIC’s Limeades for Learning
philanthropic campaign in partnership with DonorsChoose.org, SONIC
has donated more than $5 million to public school teachers
nationwide to fund essential learning materials and innovative
teaching resources to inspire creativity and learning in today's
youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC),
please visit sonicdrivein.com and please visit or follow us on
Facebook and Twitter. To learn more about SONIC’s Limeades for
Learning initiative, please visit Limeadesforlearning.com.
SONC-M
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version on businesswire.com: http://www.businesswire.com/news/home/20160627005229/en/
for SONIC Drive-InMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.com
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