Sinclair Broadcast Group Names Jennifer Hansen Vice President/General Manager of WBMA/WABM and WTTO in Birmingham
January 31 2024 - 2:00PM
Business Wire
Sinclair today announced Jennifer Hansen has been named Vice
President/General Manager of WBMA/WABM and WTTO in Birmingham.
Hansen was most recently the VP/GM of WRLH, Sinclair’s
television station in Richmond, VA.
In making the announcement, Rob Weisbord, Sinclair’s Chief
Operating Officer and President of Local Media, said, “With her
proven record of strong leadership, we're thrilled Jennifer is now
overseeing the stations’ linear and digital assets in Birmingham,
as we continue to deliver compelling content, engage our audiences,
and drive success across all platforms. Jennifer's expertise will
be a valuable addition to the market."
Prior to joining Sinclair, Hansen consulted for several
organizations. A former executive with The Walt Disney Company, she
spent 14 years as part of Disney Media and led the local Radio
Disney business spanning 40+ markets across the US. She began her
broadcasting career in Montgomery, Alabama and has held leadership
roles with iHeart and Cumulus Broadcasting. She started her
professional career in non-profit management and fundraising,
serving as the Executive Director of The Montgomery Ballet and the
Associate Director of Development for the Alabama Shakespeare
Festival.
“I am excited to be back in Alabama and thrilled to be a part of
WBMA, the weather authority in the region and the new home of SEC
football in Central Alabama. I look forward to leading all of our
businesses, continuing to be an important resource for our
audiences and community, and providing innovative solutions to our
partners across all our platforms,” said Hansen.
Hansen has served on several boards including the Virginia
Association of Broadcasters, the USO of Central Virginia, the
Cleveland Association of Broadcasters, and the Penn-Ohio
Newfoundland Club.
She holds an MBA from Massachusetts Institute of Technology
(MIT), a Bachelor of Arts in Psychology from Baldwin-Wallace
College in Ohio and is a self-published author.
About Sinclair:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and leading provider of
local news and sports. The Company owns, operates and/or provides
services to 185 television stations in 86 markets affiliated with
all the major broadcast networks; owns Tennis Channel and multicast
networks Comet, CHARGE!, TBD. and The Nest; and owns and provides
services to 21 regional sports network brands. Sinclair’s content
is delivered via multiple platforms, including over-the-air,
multi-channel video program distributors, and the nation’s largest
streaming aggregator of local news content, NewsON. The Company
regularly uses its website as a key source of Company information
which can be accessed at www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20240131325992/en/
Jessica Bellucci jbellucci-c@sbgtv.com
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