Sinclair Introduces a New Live Infotainment Service for Connected Vehicles Leveraging NextGen Broadcast Technology
December 21 2022 - 1:03PM
Business Wire
Invites input on a variety of new live
services
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) will demonstrate
live infotainment delivered for connected vehicles at the ATSC
booth during the CES® 2023 in Las Vegas. For more than 50 years,
CES® has been the global stage for innovation. Delivered by NextGen
Broadcast (ATSC 3.0), this innovative new service is a supplement
to existing infotainment systems, adding new features and
capabilities.
The service is being readied for consumer trials by several auto
dealerships in the Baltimore, MD region. Drive testing is underway
and is yet another NextGen Broadcast use case that shows the
flexible use of broadcast channels. The exhibit will be a real-time
demonstration of a variety of services that can be delivered live
to a moving Connected Vehicle.
The new services will provide the ability to:
- Receive 100 or more live local radio station channels of audio
programming, Receive live in-car rebroadcast of AM radio station
services without interference from electronic systems (see,
https://www.nytimes.com/2022/12/10/business/media/am-radio-cars.html),
- Receive NextGen Broadcast stations operating in the region
inside a moving vehicle with no signal loss,
- Play audio and video services on in-car displays, and
- Play audio and video services on personal devices inside the
car.
This demonstration receives live signals from multiple
‘in-market’ local broadcasters. The demo system uses Silicon Dust’s
HomeRun FLEX 4K device in conjunction with ONE Media’s automotive
audio interface built in collaboration with OpenZNet.
Said Mark Aitken, President of ONE Media 3.0, “At CES, we
are looking for feedback from the automotive community on what
forms of live infotainment they would like to see added into
vehicles. Using NextGen Broadcast technology combined with live
broadcast services give us tremendous flexibility. The same
receiver can provide public services such as beaming live emergency
information from local broadcast newsrooms directly to vehicles
during critical times and blanketing highway regions with live
situational awareness information for vehicle to everyone (V2X)
applications.”
A single receiver brings a variety of new services in the move
into the age of Connected Vehicles. Those include enhanced GPS,
over-the-air software updates, Infotainment (audio, video and
others) and a number of V2X and cellular vehicle to everyone
(C-V2X) services. A recent series of webinars hosted by Sinclair
focused on the automotive sector and the value an ATSC 3.0 receiver
brings into mobile vehicles. See:
https://www.atsc3advocate.com/.
As Sinclair, working with its valued partners, builds out a new
Broadcast Core Network and the internetworking components that make
up a first ever Broadcast Data Distribution Platform (a wireless
data highway), Broadcasters will find new economics that bring
value beyond simple TV.
About ONE Media 3.0, LLC
ONE Media 3.0, headquartered in Hunt Valley, MD, was established
as a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. with
a vision to build and globally deploy the Next Generation Broadcast
Platform, enabling broadcasters to be competitive across all
platforms in delivering enhanced video and data services. For more
information about ONE Media 3.0, see www.onemediallc.com.
About Sinclair
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets, owns multiple national networks including
Tennis Channel and Stadium; has TV stations affiliated with all the
major broadcast networks and owns and/or operates 21 regional
sports network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and digital and streaming platforms NewsON and STIRR.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20221221005521/en/
Media: Jessica Bellucci - jbellucci-c@sbgtv.com
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