Sinclair Launches Redesigned Company Website
November 15 2022 - 10:43AM
Business Wire
Immersive User Experience Brings Sinclair’s
Diversified Assets to Life in Metaverse-Inspired Site, Reflecting
Company’s Innovative Commitment to Content and Technology
Sinclair Broadcast Group (Nasdaq: SBGI) today announced the
launch of the company’s redesigned, future-forward corporate
website www.sbgi.net.
With an immersive, modern design and focus on the user
experience, Sinclair’s full business offerings and assets come to
life in the new website experience, which reflects Sinclair’s
innovative commitment to content and technology. The site was built
entirely in-house using Sinclair and Compulse’s development and
graphics teams.
Lucy Rutishauser, Sinclair’s EVP and CFO served as the project’s
executive sponsor and developed the overarching strategy and tone
for the site, along with Chief Marketing Officer, John Zeigler.
Together, they challenged the team to think outside the box to
build the Sinclair ‘world.’
Commenting on the site redesign Rutishauser said, “When we began
this process several months ago, we knew we wanted to build a site
that reflected Sinclair’s creative spirit and history of innovation
and leadership. But we also wanted a site that was unique, dynamic,
highlighted our diversification and growth, generated positive
emotions, was easy to navigate, and compelled the user to explore
and learn more about us. Our in-house creative, corporate graphics
design team and Compulse’s amazing development team worked
incredibly hard to bring the vision to life. They embraced the
values that drive Sinclair - forward-thinking, creativity and
innovation. They made us proud today, and we are excited to have
built a corporate website unlike any other; one that invites those
who love to challenge the status quo to interact with us.”
The complete redesign features cutting-edge web technologies and
frameworks, 3-D graphics with a responsive design, and spatial
audio to provide an immersive* user experience. The new site
highlights Sinclair’s pillars of growth - marketing services,
multi-platform content, data distribution, and community and
interactivity - and the core businesses of news and sports, along
with a redesigned talent recruitment section and a new investor
relations section with more robust information and ESG
commentary.
“Our goal was to create an experience as dynamic as Sinclair
itself. A journey that would allow the user to explore all that
Sinclair has to offer, while being both informative and engaging,”
said Zeigler.
To enter Sinclair’s world, please visit: www.sbgi.net.
*Immersive experience experienced on desktop and tablet
platforms
About Sinclair Broadcast Group,
Inc. Sinclair Broadcast Group, Inc. is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets; owns multiple national networks including
Tennis Channel and Stadium; has TV stations affiliated with all the
major broadcast networks and owns and/or operates 21 regional
sports network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and digital and streaming platforms NewsON and STIRR.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
Category: General Category: Financial Category: Diamond
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version on businesswire.com: https://www.businesswire.com/news/home/20221115006138/en/
Media: Jessica Bellucci
Jbellucci-c@sbgtv.com
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