Major Broadcasters Launch NextGen TV On Five Local Television Stations in Greenville, SC
June 02 2022 - 3:20PM
Business Wire
WLOS, WSPA-TV, WHNS, WYFF, and WMYA-TV Begin
Broadcasting with New Technology
The leading television stations serving the
Greenville-Spartanburg-Asheville-Anderson market today began
broadcasting with NextGen TV, a revolutionary new digital broadcast
technology. Today’s launch includes WLOS (ABC), WSPA-TV (CBS), WHNS
(FOX), WYFF (NBC) and WMYA-TV (MyNet).
Based on the same fundamental technology as the Internet and
digital apps, NextGen TV can support a wide range of features that
are currently in development. In addition to providing a new,
improved way for broadcasters to reach viewers with advanced
emergency alerts, NextGen TV features stunning video with brilliant
color, sharper images and deeper contrast to create a more
life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant
video and new Voice+ dialogue enhancement that brings voices to the
foreground. Movie theater-quality sound lets viewers hear every
voice clearly and keeps volume consistent across channels. NextGen
TV also can be enhanced with Internet content to enable viewers to
get the most out of live sports, live news, and live events in
real-time, without looking away from TV screens.
Powered by ATSC 3.0, NextGen TV is the most significant
broadcast technology upgrade to date. Features available on NextGen
TV will vary by device and station as broadcasters roll out service
across the country.
Today’s launch in Greenville follows a decade of development and
months of planning and preparation by the local stations. WMYA-TV,
which is owned by Cunningham Broadcasting Corporation and covers
the South Carolina portions of the television market, has converted
to ATSC 3.0 transmissions. WMYA-TV will broadcast its own
programming, as well as the programming of the other participating
stations, in NextGen TV format. All programming of all
participating stations will continue to be available in the
existing DTV format, which can be received on all modern television
sets. BitPath, which is developing new data broadcasting services,
led the planning process and coordinated efforts across the five
television stations.
From Seattle, Washington, to Washington, D.C., and from the
Rocky Mountains to the foothills of the Appalachians, NextGen TV
service is already on the air in more than 45 cities across the
country. Greenville viewers can learn more about NextGen TV by
visiting www.WatchNextGenTV.com, which offers a guide listing
cities currently carrying the service, as well as links to
available NextGen TV set models.
Antenna viewers without NextGen TV sets can simply rescan their
TV sets to ensure uninterrupted service. Rescan instructions are
available at fcc.gov/rescan. Cable and satellite subscribers do not
need to take any action.
About WMYA-TV - Cunningham
WMYA-TV is owned and operated by Cunningham Broadcasting
Corporation, an independent television broadcast company that,
together with its subsidiaries, owns and/or operates 20 television
stations in eighteen markets across the United States. Cunningham
is a Maryland corporation headquartered in Baltimore. For more
information, please visit my40.com and
cunninghambroadcasting.com.
About WLOS – Sinclair
WLOS is a leading station in the
Greenville-Spartanburg-Asheville-Anderson television market. WLOS
is owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ:
SBGI), a diversified media company and a leading provider of local
sports and news. WLOS is affiliated with the ABC television
network. Sinclair owns and/or operates 21 regional sports network
brands; owns, operates and/or provides services to 185 television
stations in 86 markets; owns multiple national networks including
Tennis Channel and Stadium; and has TV stations affiliated with all
the major broadcast networks. Sinclair’s content is delivered via
multiple platforms, including over-the-air, multi-channel video
program distributors, and digital and streaming platforms NewsOn
and STIRR. For more information, please visit wlos.com and
sbgi.net.
About WSPA-TV - Nexstar
WSPA-TV is a leading station in the
Greenville-Spartanburg-Asheville-Anderson television market.
WSPA-TV is owned and operated by Nexstar Media Inc., a wholly owned
subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is
the nation's largest operator of local television stations and a
leading diversified media company that leverages localism to bring
new services and value to consumers and advertisers through its
broadcasting, digital and mobile media platforms. WSPA-TV is
affiliated with the CBS network.
About WYFF - Hearst
WYFF is owned by Hearst Television. Hearst Television owns and
operates 33 television and two radio stations serving 26 media
markets across 39 states reaching over 21 million U.S. television
households. Through its partnership with nearly all of the major
networks, Hearst Television distributes national content over
nearly 70 video channels including programming from ABC, NBC, CBS,
CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is
recognized as one of the industry's premier companies and has been
honored with numerous awards for distinguished journalism, industry
innovation, and community service. Hearst Television is a wholly
owned subsidiary of Hearst.
About BitPath
BitPath is building the nation's first dedicated broadcast data
network to provide innovative new services like BitPoint™ and
NavPath™ at a fraction of the cost of other systems. Based in
Arlington, Virginia, the BitPath network will launch this year
covering dozens of cities. For more information, visit
bitpath.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220602005914/en/
Media:
WMYA-TV; Cunningham – Michael Anderson
manderson@cunninghambroadcasting.com
WLOS; Sinclair – Michael Padovano sinclair@5wpr.com
WSPA-TV; Nexstar – Gary Weitman gweitman@nexstar.tv
WYFF; Hearst Television – Tom Campo
Tom@CampoCommunications.com
BitPath – John Hane jhane@bitpath.com
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