PKSI Primus Knowledge Solutions (MM)

Primus CEO Michael Brochu Honored by Alma Mater as an 'Distinguished Alumni' SEATTLE, Sept. 21 /PRNewswire-FirstCall/ -- Primus Knowledge Solutions (NASDAQ:PKSI) today announced that Michael Brochu, president, CEO, and chairman of the board of Primus, has been recognized by his alma mater, The University of Texas at El Paso (UTEP) in conjunction with its 90th Anniversary Celebration, as one of its distinguished alumni. Each year, UTEP recognizes notable graduates from each of its six colleges. Recipients receive the coveted "Golden Nugget" which exemplifies the quality of the university through the accomplishments of its graduates. Brochu will be honored by the College of Business Administration on October 15 as part of UTEP's homecoming celebration. Brochu graduated from UTEP in 1974 with a degree in finance and accounting. He has more than 30 years of experience in driving growth in emerging and established markets for companies including Primus, Sierra On-Line, and Burlington Environmental Inc. Brochu joined Primus in 1997 and currently serves on the boards of the WSA, several public and private technology companies, and sits on the advisory boards for two venture capital firms. About Primus Knowledge Solutions, Inc. Primus Knowledge Solutions develops award-winning software that enables companies to provide a superior customer experience via contact centers, help desks, Web self-service, and electronic communication channels. Primus technology powers every interaction with knowledge to increase customer satisfaction and reduce operational costs. The company continues to receive industry accolades for its robust product platform, including a 2004 CRM Excellence Award and 2004 Users Choice Award for Primus(R) KnowledgeCenter, and "Strong Positive" ratings from Gartner, the leading provider of research and analysis on global IT, in both the Web Self-Service Gartner MarketScope for 1H04 and the ERMS Gartner MarketScope for 1H04. In 2003, Primus received the STAR Award for "Best Support Technology Vendor" from the Service & Support Professionals Association (SSPA), was recognized for its trend-setting products and named one of the "100 Companies that Matter in Knowledge Management" by KMWorld magazine, and received the CRM Excellence Award from the editors of Customer Interaction Solutions magazine. Global organizations such as Allied Irish Bank, The Boeing Company, CompuCom, EMC, Ericsson, Inc., Fujitsu Limited, Inc., IBM, HSBC, Orange, Motorola, 3Com, and T-Mobile rely on Primus technology to enhance their customer service and support initiatives. Visit http://www.primus.com/ for more information. NOTE: Primus, Primus Knowledge Solutions, Primus Answer Engine, Primus eServer, Primus eSupport and Primus eServer iView are registered trademarks or service marks of Primus Knowledge Solutions, Inc. Other products and company names mentioned in this press release may be the trademarks of their respective owners. Any statements, expectations and assumptions contained in this press release that do not describe historical facts, such as statements about the integration, performance, use, and deployment of Primus products and the anticipated results constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. There is no guarantee that these results will actually occur. Any forward-looking statements contained in this release are based on current expectations, are not guarantees of future performance, and are subject to a number of risks and uncertainties. Factors that could cause actual results to differ materially from current expectations include the following: difficulties encountered in the integration, deployment, or implementation of the Primus products and customer's systems; failure in the customer's widespread adoption and use of the Primus products; quality of the customer's database of solutions; fluctuations in customer demand; use of the Web as a delivery vehicle for customer support or eCRM solutions; risk resulting from new product introductions and customer acceptance of new products; rapid technological change; the risks associated with competition and the rapid consolidation of competitors; continued growth in the use of the Internet; the ability of Primus to manage its growth and integration efforts and the ability of Primus to compete successfully in the future, as well as other risks identified in Primus' Securities and Exchange Commission filings, including but not limited to those appearing under the caption "Factors Affecting our Future Operating Results" in Primus' Report on 10-K filed in March of 2004 and 2004 Reports on Form 10-Q . The extent of return on investment of Primus products is specific to our customer's experience. CONTACT: Kristin Treat | direct: 206.834.8325 | mobile: 206.954.8790 email: DATASOURCE: Primus Knowledge Solutions CONTACT: Kristin Treat of Primus Knowledge Solutions, +1-206-834-8325, or mobile, +1-206-954-8790, or Web site: http://www.primus.com/

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