PFSweb’s Customized eCommerce Solutions Support kate spade new york’s New Online Store and Mobile Website
March 22 2011 - 4:05PM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end e-commerce solutions, today announced that it has
implemented a comprehensive, custom eCommerce solution for the new
kate spade new york website launched on Wednesday, March 9th.
kate spade new york’s new website combines commerce and content,
inviting customers to shop or play when they land on the site. In
addition to integrated content, the site will have new shopping
features that better allow customers to shop the world of kate
spade new york.
“We have enhanced our shopping experience with improved product
photography, advanced search and streamlined checkout process.
Additionally, we have rolled out a mobile site that allows our
customers to shop wherever they are. We are excited about our
partnership with Demandware and PFSweb, and we look forward to
continuing to grow this business together,” stated Suzanne Norris,
Vice President of eCommerce.
The new kate spade new york online store is deployed on PFSweb’s
End2End eCommerce® solution featuring the Demandware eCommerce
platform. kate spade new york is one of several brands included in
an enterprise eCommerce services agreement with Liz Claiborne Inc.
This innovative kate spade new york web site takes advantage of the
eCommerce infrastructure previously deployed by PFSweb for other
Liz Claiborne Inc. brands including Lucky Brand Jeans, Juicy
Couture, Kensie and Monet. This agreement has been previously
announced and referred to as a master agreement with a luxury goods
retailer.
PFSweb’s End2End eCommerce® components leveraged in support of
the new site include PFSweb’s eCommerce platform, order management,
payment processing, high-touch customer care, customized
fulfillment and certain digital marketing services. The new site
features the award winning Demandware platform powering the
advanced merchandizing capabilities included in the online store.
The site also launched with full mobile support for smart phones,
tablets and other mobile platforms. Mobile support is provided by
the PFSweb-customized version of the Demandware mobile reference
application.
“We are very excited to support kate spade new york in their
effort to take their online customer experience to the next level.
PFSweb has a well-deserved reputation for providing very high
quality services to luxury brands and I’m thrilled to have kate
spade new york join our family of iconic luxury brands” stated Mike
Willoughby, President of PFSweb. “We believe the value proposition
of our End2End eCommerce solution is heightened for clients with
multiple brands hosted on our solution. The flexibility of our
innovative eCommerce platform allows a brand such as kate spade new
york to have a completely custom branded online store while
benefitting from the economies of scale of a shared enterprise
infrastructure like the solution we have deployed for Liz Claiborne
Inc.”
Known as the brand behind the brand®, PFSweb provides end-to-end
web commerce solutions including professional services, technology,
customer care and supply chain solutions that are custom tailored
to unique client requirements. PFSweb fulfills orders for a wide
variety of product categories in vertical markets such as fashion
apparel and accessories, health and beauty, consumer packaged goods
and house wares from world-class distribution centers in Southaven,
MS, Memphis, TN, Grapevine, TX, Markham, Ontario, Canada, and
Liege, Belgium.
About kate spade new york
Crisp color, graphic prints and playful sophistication are
hallmarks of kate spade new york. This iconic American brand can be
seen around the world—with 37 retail shops in the United States, a
thriving e-commerce business, 89 boutiques in Asia, a new flagship
in Brazil and distribution in more than 400 doors worldwide.
Categories include handbags, apparel, jewelry, shoes, accessories,
eyewear, hosiery, tabletop, paper, fragrance and home.
About PFSweb, Inc.
PFSweb develops and deploys comprehensive end-to-end eCommerce
solutions for Fortune 1000, Global 2000 and brand name companies,
including interactive marketing services, global fulfillment and
logistics and high-touch customer care. The company serves a
multitude of industries and company types, including such clients
as P&G, LEGO, Carter's, Lucky Brand Jeans, Juicy Couture,
Kensie, Monet, kate spade new york, AAFES, Riverbed, InfoPrint
Solutions Company, Hawker Beechcraft Corp., Roots Canada Ltd. and
Xerox.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company's website at http://www.pfsweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2009 and Quarterly Report on Form
10-Q for the nine months ended September 30, 2010 identify certain
factors that could cause actual results to differ materially from
those projected in any forward looking statements made and
investors are advised to review the Annual and Quarterly Reports
and the Risk Factors described therein. PFSweb undertakes no
obligation to update publicly any forward-looking statement for any
reason, even if new information becomes available or other events
occur in the future. There may be additional risks that we do not
currently view as material or that are not presently known.
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