P&G Launching Online Store To Sell Some Key Brands
January 14 2010 - 2:58PM
Dow Jones News
Procter & Gamble Co. (PG), looking to ramp up its U.S. sales
in the face of retailer and consumer cutbacks, is launching a new
online store that will sell some of its key brands online
P&G's new "eStore" comes as traditional retailers have
reduced the variety of brands they carry and pushed their own
private label products. P&G spokeswoman Tressie Long said
Thursday the company sees the new online store as more of a
"learning lab" where it can study consumers' online buying habits,
rather than a direct source of sales growth.
P&G, which already sells its products online through the Web
sites of such retailers as Wal-Mart Stores Inc. (WMT), says it will
share what it learns with its other retailers.
The eStore will start as a pilot for 5,000 consumers in coming
days. The site will carry only P&G products but will be owned
and operated by PFSweb Inc. (PFSW), an ecommerce services
provider.
-By Anjali Cordeiro, Dow Jones Newswires; 212-416-2200;
anjali.cordeiro@dowjones.com
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