PFSweb Signs Contract with Leading Email Software Service Provider ExactTarget; New Vendor Will Enhance Email Campaigns for Who
June 01 2006 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW) today announced that it has signed a
contract for its wholly owned subsidiary, eCOST.com with
ExactTarget, a leading developer of data-driven email marketing
software solutions. With eCOST.com's ever-growing email database,
it expects ExactTarget to become an integral part of the company's
email marketing initiatives. eCOST.com will leverage ExactTarget's
easy-to-use system to improve its email campaign performance and
deliverability. Beginning in June 2006, the program will allow
eCOST.com to send personalized, relevant emails to its subscribers
using list segmentation and dynamic content features. In addition,
ExactTarget will also provide advanced reporting capabilities to
the eCOST.com's marketing team, integration with other software
applications and access to ExactTarget's "Best Practice" guidance.
"This is part of an ongoing effort to further improve customer
service and increase company efficiencies," said Mark Layton, CEO
of PFSweb. "Over the course of this month, eCOST.com will be
transitioning from its current in-house system to ExactTarget's
advanced hosted software application." "Our goal is to enable our
clients to develop a closer relationship with their customers,"
said Chris Baggott, co-founder and chief marketing officer of
ExactTarget. "Through our data-driven software, we will provide
eCOST.com with immediate insight into how subscribers are
responding to their email marketing efforts. This detailed feedback
will allow eCOST.com to make the necessary changes to their email
campaigns that will result in the best ROI possible." "We believe
that ExactTarget has the right mix of technology and industry
expertise to help eCOST.com optimize its email marketing program.
Furthermore, we are excited about the opportunity to partner with
ExactTarget as we respond to an increasing number of opportunities
to provide e-marketing services to current and future BPO clients,"
added Layton. About ExactTarget ExactTarget is a market leader in
on-demand data-driven software solutions for email marketing. More
than 5,000 organizations worldwide, including Anthem Blue Cross and
Blue Shield, The Home Depot, Scotts, Delta Faucet,
CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget
email solutions to strengthen their customer relationships and to
control email throughout the enterprise. ExactTarget is a
recognized technology leader, ranked highest in business
suitability by JupiterResearch in 2004 and 2005 based on the
solution's usability, strong feature set and dynamic content tool.
ExactTarget solutions meet the needs of all industry verticals and
all size organizations, including SMB, corporate divisions,
not-for-profits, large retail/direct marketers, agencies and
enterprises. Privately owned and headquartered in Indianapolis,
USA, the company has more than 30 offices spanning North America,
Europe and Australia. To learn more, go to
http://www.exacttarget.com. About PFSweb, Inc. PFSweb develops and
deploys integrated business infrastructure solutions and
fulfillment services for Fortune 1000, Global 2000 and brand name
companies, including third party logistics, call center support and
e-commerce services. The company serves a multitude of industries
and company types, including such clients as Adaptec, CHiA'SSO,
FLAVIA(R) Beverage Systems, Hewlett-Packard, International Business
Machines, Nokia, Pfizer, Inc., Raytheon Aircraft Company, Rene
Furterer USA, Roots Canada Ltd., The Smithsonian Institution and
Xerox. Through its wholly owned eCOST.com subsidiary, PFSweb also
serves as a leading multi-category online discount retailer of
high-quality new, "close-out" and refurbished brand-name
merchandise for consumers and small business buyers. The eCOST.com
brand markets more than 100,000 different products from leading
manufacturers such as Apple, Canon, Citizen, Denon,
Hewlett-Packard, Nikon, Onkyo, Seiko, Sony, and Toshiba primarily
over the Internet and through direct marketing. For more
information, please visit the company's websites at
http://www.pfsweb.com and http://www.ecost.com. The matters
discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to
and involves risks and uncertainties, which could cause actual
results to differ materially from the forward-looking information.
PFSweb's Annual Report on Form 10-K for the year ended December 31,
2005 and Form 10-Q for the quarter ended March 31, 2006 identify
certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently known.
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