Gotcha(R) Signs New Licensing Agreement for Boys and Girls Sportswear Collection
March 20 2007 - 5:00PM
Business Wire
Perry Ellis International (NASDAQ:PERY), through its wholly owned
subsidiary PEI Licensing Inc., announced today it has entered into
a new licensing agreement with ES Apparel Group Inc. for its
Gotcha� brand to launch a Boys� and Girls� collection for fall
2007. �We are thrilled about the expansion of the Gotcha� brand
into the Boys� and Girls� market. Globally, the brand has a strong
following and we are looking forward to a warm reception from
consumers in these new categories,� said Seth Ellison, president of
Perry Ellis International�s Swim & Action Sports Division.
Through this agreement with ES Apparel Group, the Gotcha� brand
will expand to the Boys� and Girls� sportswear categories, and
continue as a leading name in California youth-lifestyle products.
Ezra Shalam, chief executive officer of ES Apparel Group,
commented, �I couldn�t be more excited about this licensing
partnership with an icon such as Perry Ellis International to
launch Gotcha� brand apparel for boys and girls. I am very pleased
that our line was so well received and that we will have immediate
placement with nearly every major retailer for Fall 07.� Gotcha�
Boys� and Girls� products will be available for Back to School 2007
through the brand�s current channels of distribution in mid-tier
retailers and specialty stores. The Gotcha� collection will be
offered in infant, toddler and youth sizes. About Perry Ellis
International Perry Ellis International, Inc. is a leading
designer, distributor and licensor of a broad line of high quality
men's and women's apparel, accessories, and fragrances. The
company's collection of dress and casual shirts, golf sportswear,
sweaters, dress and casual pants and shorts, jeans wear, active
wear and men's and women's swimwear is available through all major
levels of retail distribution. The company, through its wholly
owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands including Perry Ellis(R),
Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R), Original
Penguin(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the
Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl
Star(R) and MCD(R). The company enhances its roster of brands by
licensing trademarks from third parties including Dockers(R) for
outerwear, Nike(R) and JAG(R) for swimwear, and PING(R) and PGA
TOUR(R) for golf apparel. Additional information on the company is
available at http://www.pery.com. About Gotcha� Gotcha� launched
its first swim trunk line in 1978 from a Laguna Beach garage. The
company took the surf market by storm by creating apparel that
captured the individuality and athleticism of the coastal beach
culture. By 1982, Gotcha� was a household name to surfers around
the world. The brand made a major impact in the market throughout
the 80�s and 90�s, sponsoring two world champion surfers and dozens
of top ten contenders. PEI Licensing, Inc. acquired the trademark
in January 2006, helping the brand build upon its strong domestic
and international name recognition. About ES Apparel Inc. ES
Apparel Group, Inc. is an award winning children�s apparel design
and manufacturing company. The company services mid-tier and
specialty distribution channels with well-designed, quality
products that provide the consumer with well-priced, high value
goods. The company markets house brands, private label, and
licensed products such as Gotcha�, Rawlings and Curious George. To
accommodate its growth the company will be moving into a new 7,000
sq ft state-of-the-art showroom in April 2007 located at 34 West
33rd Street, Suite 800, New York, NY 10001. For additional
information on the company and products call 212-695-0002. Safe
Harbor Statement We caution readers that the forward-looking
statements (statements which are not historical facts) in this
release are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based on current expectations rather than historical
facts and they are indicated by words or phrases such as
"anticipate," "could," "may," "might," "potential," "predict,"
"should," "estimate," "expect," "project," "believe," "plan,"
"envision," "continue," "intend," "target," "contemplate," or
"will" and similar words or phrases or comparable terminology. We
have based such forward-looking statements on our current
expectations, assumptions, estimates and projections. While we
believe these expectations, assumptions, estimates and projections
are reasonable, such forward-looking statements are only
predictions and involve known and unknown risks and uncertainties,
and other factors that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control.
These factors include: general economic conditions, a significant
decrease in business from or loss of any of our major customers or
programs, anticipated and unanticipated trends and conditions in
our industry, including the impact of recent or future retail and
wholesale consolidation, the effectiveness of our planned
advertising, marketing and promotional campaigns, our ability to
contain costs, disruptions in the supply chain, our future capital
needs and our ability to obtain financing, our ability to integrate
acquired businesses, trademarks, tradenames and licenses, our
ability to predict consumer preferences and changes in fashion
trends and consumer acceptance of both new designs and newly
introduced products, the termination or non-renewal of any material
license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out
growth strategies including expansion in international and direct
to consumer retail markets, the level of consumer spending for
apparel and other merchandise, our ability to compete, exposure to
foreign currency risk and interest rate risk, possible disruption
in commercial activities due to terrorist activity and armed
conflict, and other factors set forth in Perry Ellis
International's filings with the Securities and Exchange
Commission. Investors are cautioned that all forward-looking
statements involve risks and uncertainties, including those risks
and uncertainties detailed in Perry Ellis' filings with the SEC.
You are cautioned not to place undue reliance on these
forward-looking statements, which are valid only as of the date
they were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the
occurrence of unanticipated events or otherwise.
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