Perry Ellis International Extends License for Nike Swim
February 27 2006 - 4:00PM
Business Wire
Perry Ellis International (NASDAQ:PERY) today announced that it has
extended its license for Nike Swim through 2009. The new agreement
includes men's, women's and children's swimwear, performance and
casual swimwear products, apparel and swim equipment. This new
agreement ensures continuity for Perry Ellis' aggressive growth of
the Nike brand, including the opportunity for global exposure at
the 2008 Beijing Olympics. PEI Swim Division President Seth Ellison
commented: "The extension of our Nike Swim license offers us a
platform for long-term growth with one of the world's most
recognized brands. We have hired the best talent in the industry to
work on the Spring 2007 collection, and we are excited to provide
better product to our current account base of sporting goods,
department stores and specialty swim accounts. We have also hired
an experienced designer to work on our goggles and accessories
programs for Spring 2007." Ellison added: "We are also excited to
work more closely with Nike in a number of areas. Nike's advanced
innovation team will ensure that we lead the industry with our
performance products. Their U.S. women's apparel team will help
connect our products with their women's fitness initiatives.
Finally, this new contract will help us grow our team sales
business through an expanded offering of products for club and
school aquatic programs." "We are excited to continue our strong
partnership with Perry Ellis and the opportunities for growth,"
said Heidi O'Neill, Nike's Vice President of US Apparel. "Both
companies are strategically aligned in the US and share in the
commitment to deliver superior performance product through design
and innovation supporting the broad range of our consumers and the
activities they participate in." Perry Ellis International also
announced that it was expanding its Irvine, Calif. operations to
become the West Coast hub for its swim and action sports division.
Under the direction of Seth Ellison, the Southern California office
will enable the company to draw inspiration from the spirit of the
coastal beach culture. The expansion of the company's Orange County
office will also give the company access to the large local talent
pool of swimwear designers and action sports expertise. About Perry
Ellis International Perry Ellis International, Inc. is a leading
designer, distributor and licensor of a broad line of high quality
men's and women's apparel, accessories, and fragrances, including
dress and casual shirts, golf sportswear, sweaters, dress and
casual pants and shorts, jeans wear, active wear and men's and
women's swimwear to all major levels of retail distribution. The
company, through its wholly owned subsidiaries, owns a portfolio of
highly recognized brands including Perry Ellis(R), Jantzen(R),
Cubavera(R), Munsingwear(R), Savane(R), Original Penguin(R), Grand
Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R),
Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl Star(R) and
MCD(R). The company also licenses trademarks from third parties
including Nike(R) for swimwear, and PING(R) and PGA TOUR(R) for
golf apparel. Additional information on the company is available at
http://www.pery.com.
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