Office Depot’s 3rd Annual Back-to-School Survey Provides Insights Into Teachers’ and Parents’ Attitudes on the Back-to-School Season
July 11 2023 - 10:08AM
Business Wire
Many Parents Have Already Started
Back-to-School Shopping
Teachers Plan To Spend $320 Of Their Own Money
To Set Up Their Classrooms
Kids may not want to hear it, but the back-to-school season has
started even earlier than usual this year. According to Office
Depot’s Third Annual Back-to-School Survey, 58% of parents are
looking forward to the new school year and 2 in 3 teachers report
they even miss their classroom during the summer.
In the new survey of 1,000 parents of kids 5-17 and 1,000 K-12
teachers, 66% of parents are anticipating this school year will be
better than last year, yet half of parents remain concerned about
being able to afford the school supplies they would like to buy for
their children.
The survey also found that 39% of parents planned to start
back-to-school shopping before July. On average, parents say they
set aside $225 with 5% of parents planning to shop online only and
95% to shop both online and in stores.
Teachers on the other hand said they plan to spend about $320 of
their own money to set up their classrooms for the 2023-2024 school
year.
This year, teachers said their classroom’s priority needs are
basic supplies like notebooks and pencils (37%) and organization
and storage solutions (23%).
“While it seems like summer break has just started, the reality
is that parents and teachers are already looking forward to and
planning for the next school year,” said Kevin Moffitt, president
of Office Depot. “Starting back-to-school shopping earlier means
more time to find the right products at the right prices. And
parents clearly see the value of shopping in stores so they can
interact with products and get the support they need from in-store
associates.”
The survey found that the average teacher thinks about the
upcoming school year eight times during summer break, with 45%
sharing that it comes to mind even more often. And more than a
quarter are still in “education mode” during the summer, saying
that part of their break will be dedicated to planning and
decorating their classroom for next year (27%) and recertifying
their educator credentials (22%).
Teachers said that they can’t wait to help a new set of students
learn and grow (47%) and find new and creative ways to teach
material (39%) during the 2023-2024 school year.
“It’s important to support teachers and set them up for success
by offering them programs, creative solutions and ways to save, to
help them inspire their students and unlock their full potential,”
said Moffitt.
Now through Saturday, Sept. 30, teachers with a free Office
Depot® OfficeMax® Rewards membership can earn 30% back in bonus
rewards on a qualifying in-store purchase. To redeem this in-store
offer, teachers should present a valid teacher ID, Rewards Member
ID and coupon at checkout. Visit officedepot.com/rewardsoffers for
the coupon.
Success is in session not only for teachers, but also for
parents and students preparing for the 2023-2024 school year. From
trendy new supplies and organizational solutions to functional
furniture, classroom décor and more, visit
officedepot.com/backtoschool and Office Depot and OfficeMax stores
to help kick the new school year into gear with savings available
throughout the back-to-school season.
Survey methodology
This random double-opt-in survey of 1,000 parents of kids 5-17
and 1,000 K-12 teachers was commissioned by Office Depot between
May 17 and May 29, 2023. It was conducted by market research
company OnePoll, whose team members are members of the Market
Research Society and have corporate membership to the American
Association for Public Opinion Research (AAPOR) and the European
Society for Opinion and Marketing Research (ESOMAR).
About Office Depot
Office Depot, LLC, an operating company of The ODP Corporation,
is a leading specialty retailer providing innovative products and
services delivered through a fully integrated omnichannel platform
of Office Depot and OfficeMax retail stores and an award-winning
online presence, OfficeDepot.com, to support the productivity and
organization of its small business, home office and education
clients. Office Depot is committed to enabling its clients’
success, strengthening local communities and providing equal
opportunities for all. For more information, visit officedepot.com,
download the Office Depot app on your iPhone or Android and follow
@officedepot on Facebook, Twitter, Instagram and TikTok.
Office Depot is a trademark of The Office Club, LLC. OfficeMax
is a trademark of OMX, Inc. ODP and ODP Business Solutions are
trademarks of ODP Business Solutions, LLC. Veyer is a trademark of
Veyer, LLC. Varis is a trademark of Varis, Inc. Any other product
or company names mentioned herein are the trademarks of their
respective owners.
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Shera Bishop Office Depot
Shera.Bishop@officedepot.com
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