B2B Agency Doremus & Co. Picks Up Strategic & Creative Responsibilities for Office Depot
June 08 2021 - 9:00AM
Business Wire
Doremus & Co., a leading B2B specialist agency, part of the
Omnicom Group, announced today that Office Depot, a wholly owned
subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider
of business services, products and digital workplace technology
solutions through an integrated B2B distribution platform, has
hired the agency as the lead strategy and creative partner for its
Business Solutions Division (BSD), which currently serves nearly 10
million business customers, over 200,000 large enterprises and
nearly half of the Fortune 500 companies.
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Effective immediately, Doremus is responsible for integrated
strategy, brand and communications planning, and creative
development for B2B marketing campaigns targeting medium to
enterprise business segments. The assignment comes as Office Depot
pivots to an increased emphasis on B2B amid a transforming business
landscape.
In tapping Doremus as an agency partner, Office Depot plans to
focus on the B2B customer like never before and help businesses
take full advantage of its services, products and solutions to
realize the potential of opportunities that are emerging now and
into the future.
“This is a time of unprecedented change as businesses of all
shapes and sizes are moving to more hybrid and work-from-home
office models. We are thrilled to be partnering with Office Depot
as they have the opportunity to be an essential partner, providing
the solutions and support businesses need to transform and meet
these evolving needs. And nothing makes us prouder as an agency
than to work with clients who are looking to drive business and
category-defining change,” said Joe Rivas, chief executive officer
for Doremus.
“Office Depot’s Business Solutions Division has a long history
of serving enterprise customers across vertical industries by
providing business expertise and solutions that go beyond
traditional office products. We’re excited to partner with an
award-winning agency that specializes in B2B marketing like Doremus
to accelerate our focus on helping enterprise customers achieve
productivity, efficiency, and growth,” said Wesley Brinkhurst, vice
president of marketing for Office Depot.
About Doremus & Co.
Doremus & Co. is Omnicom’s B2B specialist – a global,
integrated agency with offices in New York, San Francisco, London,
Frankfurt, Beijing, Hong Kong, and Shanghai. Doremus provides
unparalleled understanding into the complex challenges facing
clients in the B2B space and partners with some of the world’s
leading B2B brands, including FM Global, Lego, NI, Shell, and
Vonage, to create award-winning work with ideas that connect. For
more information, visit www.doremus.com.
About Office Depot
Office Depot, LLC is a wholly owned subsidiary of The ODP
Corporation (NASDAQ:ODP), a leading provider of business services,
products and digital workplace technology solutions to small,
medium and enterprise businesses. Through its banner brands Office
Depot® and OfficeMax®, as well as others, the company offers its
customers the tools and resources they need to focus on their
passion of starting, growing and running their business through
approximately 1,100 stores, an online presence and thousands of
dedicated sales professionals. For more information, visit
news.theodpcorp.com and follow @officedepot on Facebook, Twitter
and Instagram.
The ODP Corporation and Office Depot are trademarks of The
Office Club, Inc. OfficeMax is a trademark of OMX, Inc. ©2021
Office Depot, LLC. All rights reserved. Any other product or
company names mentioned herein are the trademarks of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210608005695/en/
Doremus: Kelly Higgins Director of Strategic
Partnerships, North America 212.366.3076 khiggins@doremus.com
Office Depot: Danny Jovic Sr. Director, Communications
561.438.1594 danny.jovic@officedepot.com
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