FORT LAUDERDALE, Fla.,
June 3, 2021 /PRNewswire/
-- Zimmerman Advertising, an Omnicom Group company and the
leading integrated, retail agency in the country, announced today
that Office Depot, a wholly owned subsidiary of The ODP Corporation
(NASDAQ:ODP), a leading provider of business services, products and
digital workplace technology solutions through an integrated B2B
distribution platform with an online presence and approximately
1,100 Office Depot and OfficeMax stores, has hired the agency as a
partner for marketing support.
Zimmerman Advertising will provide strategic guidance, research,
develop marketing/campaign plans, develop content/messaging and
work closely with the Office Depot marketing team and media agency
to execute marketing strategies to drive performance. The two
companies have worked together for many years in the past
decade.
Office Depot is laser focused on executing a strategy that
delivers customer-focused value across all major segments. This
requires an increased dedication to the messaging put in market and
an experienced marketing partner to assist in the development of
messaging and content that will engage and retain existing
consumers, as well as reach new customers in the small business
sector.
"We've always loved Office Depot® OfficeMax® and we believe
they're once again poised for incredible growth. They have the
right talent, the right proposition and the right
ambition. I'm thrilled we get to work together again," added
Jordan Zimmerman, Founder and
Chairman of Zimmerman.
"It's important for us to have campaigns that will support our
mission of enabling business growth but resonate with the millions
of consumers that shop with us weekly. We're extremely excited to
be working with Zimmerman again," said Wesley Brinkhurst, vice president of marketing
for Office Depot.
About Zimmerman Advertising
Zimmerman Advertising, an
Omnicom Group company, is the leading integrated, retail agency in
the country. Zimmerman's clients represent some of the most
prominent retail brands in the country, including Nissan,
McDonald's, Tire Kingdom, Kay Jewelers, Five Below, AutoNation, and
Planet Fitness. Headquartered in South
Florida, the agency has retail service offices throughout
the country, including New York,
Los Angeles, Chicago, Dallas, and Atlanta. For information on the agency, visit
http://www.zadv.com.
About Office Depot
Office Depot, LLC is a wholly owned
subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider
of business services, products and digital workplace technology
solutions to small, medium and enterprise businesses. Through its
banner brands Office Depot® and OfficeMax®, as well as others, the
company offers its customers the tools and resources they need to
focus on their passion of starting, growing and running their
business through approximately 1,100 stores, an online presence and
thousands of dedicated sales professionals. For more information,
visit news.theodpcorp.com and follow @officedepot on
Facebook, Twitter and Instagram.
The ODP Corporation and Office Depot are trademarks of The
Office Club, Inc. OfficeMax is a trademark of OMX, Inc. ©2021
Office Depot, LLC. All rights reserved. Any other product or
company names mentioned herein are the trademarks of their
respective owners.
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SOURCE Zimmerman