Office Depot Launches ‘Back to School Proud’ Campaign to Give Students the Advantage They Need to Succeed With Must-Have ...
July 08 2019 - 8:00AM
Business Wire
New TV Ad, Exclusive Products, and Partnerships
with Mario Lopez and Disney Music Group’s JD McCrary and DCappella
Showcase How the Right Supplies Give Students the Confidence to Go
Back to School Proud
Back-to-school shopping has become more than checking off the
list of supplies required by the teacher. It’s the best time for
parents and students to prepare for the new challenges and
opportunities that await them in the school year ahead. That’s why
Office Depot, Inc. (NASDAQ:ODP), is offering the must-have products
and solutions students need to rock out the school year confident
and proud – all at an affordable price.
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the full release here:
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Office Depot is partnering with TV star,
host and father, Mario Lopez, to demonstrate how back-to-school
shopping is the best time to build your kids’ self-esteem and teach
them how to be themselves. (Photo: Business Wire)
Office Depot is offering weekly doorbusters on everyday
essentials and up to 80% off its best-selling school supplies. It
also offers low prices all summer long on a great selection of
top-brand school supplies, exclusive fashion accessories like
backpacks, stickers and charms, as well as tech products like
Chromebooks and educational learning tools like Scholastic and Juku
brand STEAM kits. Not only is Office Depot offering the best in
supplies, it also offers dedicated in-store advisors at
approximately 1,350 Office Depot and OfficeMax retail locations to
help give students the advantage they need to succeed.
“We continue to offer the best selection of back-to-school
supplies and superior service both in stores and online for
students, parents and teachers,” said John Gannfors, chief
merchandising and supply chain officer for Office Depot, Inc.
“We’re helping students go back-to-school proud by providing
everything on their list, from those hard to find calculators and
accessories to the most fashionable backpacks and everyday
supplies.”
Some of the best back-to-school deals include:
- Fashion Must Haves: Fashion meets function with an
exclusive assortment of bold, bright and colorful notebooks,
composition books, binders, pencil pouches, stickers, charms and
folders from $1.99.
- TUL® School Edition: Exclusive to Office Depot,
the new TUL® limited edition back-to-school collection offers
discbound planners customized for both students and teachers,
starting at $12.99. Also new are porous point fine liner pens,
permanent markers, and chisel-tip highlighters with bold color and
liquid-feed technology, starting at $4.99. Whether you're a teacher
or student, TUL writing instruments and note-taking products
provide great ways to keep schoolwork and schedules organized
throughout the year.
- Educational Activity Kits: Give students the advantage
they need with exclusive education-focused STEAM kits that provide
added support and fun learning throughout the year in science,
technology, engineering, arts and math. STEAM kits from Scholastic
and Juku are for kids age 7 through 14 and range from $19.99 to
$99.99.
- Brand Name School Backpacks: Office Depot is helping
students of all ages carry themselves with confidence with a wide
variety of fashion lunch bags and school backpacks from brands like
Champion, JanSport, PUMA and Thule. Starting July 28 through August
10, select school backpacks will be on sale for $10 each.
- Dorm Décor: Deck out your dorm with a blend of comfort
and practicality. Find exclusive furniture options from brands such
as Elle Décor, Brenton Studio, See Jane Work and Realspace.
- Top Tech: Find the latest in technology at Office Depot
from Lenovo laptops to HP Chromebooks and more. The TI-84 Plus CE
Handheld Graphing Calculator comes in a teal color exclusively at
Office Depot for $149.99.
- Scholastic School Supply Kits: Office Depot teamed up
with Scholastic, a leader in the K-5 education space, to develop
kits filled with back-to-school essentials. A curated assortment
starting at $24.99 was developed for grades K-5 and can be
purchased in store.
Office Depot has several initiatives and strategic
partnerships focused on giving kids the confidence and self-esteem
they need for a successful school year:
- New Back-to-School Campaign: Beginning this month,
Office Depot is launching its new back-to-school campaign
highlighting the personal connection students have with the items
on their back-to-school lists. In addition to promoting shopping on
officedepot.com, a new TV spot encourages parents and students to
lean on Office Depot’s in-store advisors for that essential assist
in identifying the supplies and services they need to be
successful.
- Celebrity Partnerships: Office Depot is partnering with
TV star, host and father, Mario Lopez, to demonstrate how
back-to-school shopping is the best time to build your kids’
self-esteem and teach them how to be themselves. The company is
also partnering with Disney Music Group artists DCappella, the
highly acclaimed a cappella group known for their fresh takes on
reimagined classics from the Disney songbook, and 12-year-old
singer, actor, dancer and the voice of Young Simba in “The Lion
King,” JD McCrary. DCappella and JD’s new song, “Ready for This,”
serves as an anthem to get kids ready for the new school year
feeling confident and proud.
“Our unique initiatives and partnerships help us spread the word
that Office Depot offers the best selection of school supplies,
services and in-store advisors to equip your child with the
technology, fashion accessories and educational tools to set them
up for success,” said Gannfors. “We want every student who gets
their gear from Office Depot to feel confident on their first day
of school, and every parent to have the peace of mind that they
have done everything in their power to get their student ready to
go back to school proud.”
Office Depot is relaunching its School List with a Click,
a database of over 1.7 million teachers’ school supply lists from
over 70,000 schools across the country, to help make it easier than
ever for parents and students to check off their back-to-school
shopping list. For customers looking for even more convenience,
they can also take advantage of Office Depot’s tools that help
small business owners do business anywhere, anytime – the Office
Depot mobile app, Buy Online Pickup In Store in one-hour option,
free next business-day delivery on purchases of $45 or more on
supplies, and same-day delivery in select markets.
For more details on how to go “Back to School Proud,” visit an
Office Depot or OfficeMax retail location near you, download the
Office Depot app or find us online at
www.officedepot.com/school.
About Office Depot, Inc.
Office Depot, Inc. (NASDAQ:ODP) is a leading B2B integrated
distribution company providing business services and supplies,
products and technology solutions through its fully integrated
omni-channel platform of approximately 1,350 stores, online
presence, and dedicated sales professionals and technicians to
small, medium and enterprise businesses. Through its banner brands
Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®, the
company offers its customers the tools and resources they need to
focus on their passion of starting, growing and running their
business. For more information, visit news.officedepot.com and
follow @officedepot on Facebook, Twitter and Instagram.
Office Depot is a trademark of The Office Club, Inc. OfficeMax
is a trademark of OMX, Inc. CompuCom is a trademark of CompuCom
Systems, Inc. Grand&Toy is a trademark of Grand & Toy, LLC
in Canada. ©2019 Office Depot, Inc. All rights reserved. Any other
product or company names mentioned herein are the trademarks of
their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20190708005369/en/
Danny Jovic Office
Depot, Inc. 561-438-1594 danny.jovic@officedepot.com
Joni Fletcher Office
Depot, Inc. 561-438-4642 joni.fletcher@officedepot.com
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