Office Depot, Inc. Announces New Advertising Agency of Record
March 02 2017 - 8:30AM
Business Wire
Office Depot, Inc. (NASDAQ: ODP), a leading global provider
of office products, services, and solutions, today announced
that it has reached a two-year agreement with Zimmerman
Advertising, LLC as its advertising and media agency of record.
In addition to creative services, strategy and media
responsibilities, Zimmerman will oversee the company’s social media
efforts including media buying for those channels while developing
integrated, strategic marketing and advertising campaigns under the
Office Depot and OfficeMax banners.
“Over the past few years, we have been focused on moving the
Office Depot and OfficeMax brands forward. Now, we have our sights
set on the future and identified Zimmerman’s expertise and energy
as the right fit for us,” said Diane Nick, senior vice president of
marketing for Office Depot, Inc.
Michael Goldberg, chief executive officer for Zimmerman
Advertising, LLC, said the agency looks forward to working with
Office Depot, Inc. again to “help drive growth.”
According to Jordan Zimmerman, founder and chairman of Zimmerman
Advertising, LLC, “It is with great pride that we welcome back
Office Depot. Our team understands their culture and business and
looks forward to making a difference for their company."
About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products,
services, and solutions for every workplace – whether your
workplace is an office, home, school or car.
The company had annual sales of approximately $11 billion,
employed approximately 38,000 associates, and served consumers and
businesses in North America and abroad with approximately 1,400
retail stores, award-winning e-commerce sites and a dedicated
business-to-business sales organization – with a global network of
wholly owned operations, franchisees, licensees and alliance
partners. The company operates under several banner brands
including Office Depot, OfficeMax and Grand & Toy. The
company’s portfolio of exclusive product brands include TUL, Foray,
Brenton Studio, Ativa, WorkPro, Realspace and HighMark.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global
Select Market under the symbol “ODP.”
All trademarks, service marks and trade names of Office Depot,
Inc. and OfficeMax Incorporated used herein are trademarks or
registered trademarks of Office Depot, Inc. and OfficeMax
Incorporated, respectively. Any other product or company names
mentioned herein are the trademarks of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170302005711/en/
Office Depot, Inc.Julianne Embry,
561-438-1451julianne.embry@officedepot.com
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