By Kristina Peterson

U.S. stocks rose Wednesday as investors were encouraged by fewer-than-expected job losses in the private sector and expansion in the services sector that came at a faster-than-projected pace.

New plans unveiled by Greece to manage its budget provided additional relief.

The Dow Jones Industrial Average (DJI) was up 50 points, or 0.5%, at 10455 in recent trading. Industrial giant Caterpillar Inc. (CAT) led the measure's gains, up 2.6%, as the economically-sensitive company was boosted by the latest round of improving data points. General Electric Co. (GE), which is also particularly sensitive to the economy, was also strong, up 1.1%.

Merck (MRK) climbed 1.2% as rival drug-maker Pfizer Inc. (PFE) slid to the bottom of the Dow. Pfizer tumbled 0.4% after Medivation Inc. (MDVN) said its experimental Alzheimer's disease treatment Dimebon, which was in development with Pfizer, was not effective in a large late-stage study. The news also sent shares of Medivation--which has no products on the market and is not a Dow component--plunging 68% on heavy volume.

The Nasdaq Composite (RIXF) rose 0.3%. The Standard & Poor's 500-share index (SPX) advanced 0.5%, with all its sectors in the black, led by materials, industrials and energy.

Brightening the labor market outlook, payroll giant Automatic Data Processing said the private sector lost 20,000 jobs in February, less than half the anticipated drop, according to its national employment report published with consultancy Macroeconomic Advisers. The February employment drop was the smallest since employment began falling in February 2008. .

Also boosting sentiment, the Institute for Supply Management said U.S. non-manufacturing sector expanded at a faster-than-expected pace in February, although the report showed employment within the broad sector was still contracting. .

Kevin Kruszenski, national director of equity trading at KeyBanc Capital Markets, noted that while traders responded positively to both the ADP jobs data and the ISM report, "everybody's waiting for the [government's] Friday jobs number so you're going to see some ho-hum trading today and tomorrow in front of that."

The Greek government announced a new austerity plan Wednesday totaling EUR4.8 billion ($6.53 billion) to ensure it can meet its deficit-cutting pledge this year, including steep cuts in civil service salaries and entitlements. Greece will also raise its sales tax by two percentage points.

While investors found the plans encouraging, Kruszenski said, "once Greece gets out of the way, there's Spain and Portugal. That potentially could keep a lid on the market longer term. Sovereign debt is going to be a theme this year."

Greece's planned measures helped prop up the euro against the dollar, which was stronger against the yen. In other markets, crude-oil prices climbed above $80 a barrel, while gold futures also rose. Treasurys declined, with the 10-year note off 9/32 to yield 3.644%.

Among stocks in focus, Novell Inc. (NOVL) surged 28%, topping an offer price announced late Tuesday from hedge fund Elliott Associates LP and sparking speculation another software company or hedge fund could step in with a higher bid.

Elliott, which disclosed it already holds an 8.5% stake in Novell, offered to buy the rest of the company for about $1.8 billion, or $5.75 a share.

Hovnanian Enterprises Inc. (HOV)climbed 5.3% after the homebuilder swung to a fiscal first-quarter profit, ending a streak of 13 consecutive quarters in the red. The latest to benefit from a federal tax credit, Hovnanian also reported fewer write-downs and its lowest cancellation rate since 2005. Still to come, Atlanta Fed President Dennis Lockhart will speak at 1 p.m. Eastern and the Fed will release its Beige Book on the economy an hour later.

Earlier Wednesday, Federal Reserve Bank of Boston President Eric Rosegren said the low rates maintained by the central bank during much of last decade were not a main driver of the housing market bubble, suggesting the current rate policy is not creating fresh troubles.

 
 
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