McGrath Unveils New Brand Identity and Tagline
October 04 2022 - 9:15AM
Business Wire
McGrath RentCorp (Nasdaq: MGRC), the legal name of the
corporation, and one of the leading business-to-business rental
companies in North America, today announced its new brand identity
and tagline.
“After 43 years in business, we are very excited to unveil
McGrath’s new logo and tagline. Our new brand identity communicates
our vision for the future, while paying homage to our past. It
reflects our strategic priorities and growth opportunities while
reinforcing our core values.” said Joe Hanna, President and CEO of
McGrath.
The new McGrath logo features a symbol of “repeating Ms.” The
“Ms” not only stand for McGrath, but also reflect the modular focus
of our business. McGrath is a solutions company with rentable,
repeatable and renewable assets that create a full circle of
success. In addition, the symbol is an acknowledgement of the
company’s long-term momentum, evidenced by 31 years of dividend
growth.
Although the name of the corporation will remain McGrath
RentCorp, removing “RentCorp” from the logo signifies the company’s
evolving strategy and McGrath’s expansion into new geographies and
pursuit of new revenue streams, including custom modular solutions,
site-related services and our Plus program.
In conjunction with the rebrand, McGrath also introduced a new
tagline: Enabling our customers to do great things™.
“We believe our new tagline reinforces McGrath’s
customer-centric approach and the small, but vitally important role
we play in contributing to our customers’ success,” explained Mr.
Hanna.
ABOUT MCGRATH:
McGrath RentCorp (Nasdaq: MGRC) is one of the leading
business-to-business rental companies in North America with a
strong record of profitable business growth. Founded in 1979,
McGrath’s operations are centered on modular solutions through its
Mobile Modular and Mobile Modular Portable Storage
businesses. In addition, its TRS-RenTelco business offers
electronic test equipment rental solutions, and its Adler Tank
Rentals business provides environmental containment solutions
for hazardous and nonhazardous liquids and solids. The Company’s
rental product offerings and services are part of the circular
supply economy, helping customers work more efficiently, and
sustainably manage their environmental footprint. With over 40
years of experience, McGrath’s success is driven by a focus on
exceptional customer experiences. This focus has underpinned the
Company’s long-term financial success and supported over 30
consecutive years of annual dividend increases to shareholders, a
rare distinction among publicly listed companies.
Headquartered in Livermore, California. Additional information
about McGrath and its businesses is available at mgrc.com and
investors.mgrc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220930005609/en/
Keith Pratt Executive Vice President & CFO
keith.pratt@mgrc.com
McGrath RentCorp (NASDAQ:MGRC)
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