MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ:
MCFT) subsidiary and the world’s number one-selling towboat brand
five years running, today announced new features and enhancements
for its 2024 model year lineup. Boasting the industry’s most
diverse lineup of towboats, including the all-new XT25 released in
June, MasterCraft offers a boat to meet any consumer’s needs – each
model delivering world-class wave performance, handcrafted quality,
unmatched comfort, and seamless connectivity.
New for 2024, the NXT family receives a massive dash upgrade.
Each model is now equipped with an intuitive seven-inch touchscreen
display with built-in music controls – eliminating the need for a
separate radio interface. With an updated SurfStar interface, NXT
riders also now have three Rapid Surf wave options on each side to
accommodate all skill levels. In addition, underwater exhaust is
now standard on the XStar S and all X and XT models. MasterCraft’s
new underwater exhaust substantially reduces noise in and behind
the boat, while also improving air quality for riders by minimizing
exhaust fumes. For those looking for the ultimate in convenience
and connectivity, MasterCraft’s industry-leading telematics system,
available standard across all models, now includes remote battery
switching. Through the MasterCraft Connect App, now users can turn
off the battery switch remotely, offering peace of mind at the palm
of the hand. Finally, MasterCraft has designed and manufactured
power board racks, available on the XStar S, all XT, and X
models.
“For 2024, we made the best even better. Already with the
industry’s best surf system, our 2024 enhancements elevate the
experience for all – whether captaining the boat, riding as a
passenger, or surfing behind the boat,” said Matt McDevitt,
MasterCraft Vice President of Global Sales. “Our team takes immense
pride in developing and engineering a product that ultimately is
the centerpiece of life’s most joyous moments. With our 2024
lineup, boaters can go confidently knowing their MasterCraft is
equipped with the most comfort, best fit-and-finish, most
reliability and latest innovations, allowing them to absolutely
rule the water this summer.”
Through its expansive lineup of 16 models, MasterCraft continues
to deliver the industry’s most customizable waves, the most comfort
and convenience, the highest quality, and innovative connectivity
through leading telematics.
BEST-IN-CLASS WAKE AND WAVE
PERFORMANCEAvailable in all MasterCraft models, with the
exception of the ProStar, MasterCraft’s SurfStar system delivers
the best and most customizable wakes and waves, for any rider, at
the touch of a button. Through the easy-to-use Rapid Surf presets,
now available on NXT models, riders can quickly create the perfect
wave to accommodate everyone’s riding style. In addition to current
wake, surf and ski presets, 2024 models come standard with new foil
settings. For riders wanting even more customization, Custom Surf
offers full control of speed, ballast, and surf device
position.
Equipped with high-flow pumps,
MasterCraft’s FastFill technology fills and empties ballast tanks
at a rate of roughly 30 gallons per minute. FastFill, which is
available on all XT and X models - and comes standard on the XStar
S, allows you to spend less time waiting and more time riding.
UNMATCHED COMFORT, QUALITY
& RELIABILITYMasterCraft has hand-built its legacy as
a pioneer of comfort and quality, using only the most premium
materials to deliver a superior on-water experience. Understanding
that a majority of time is spent inside the boat, not just behind
it, MasterCraft is committed to providing customers the most
comfortable ride with triple density foam and the most ergonomic,
plush, and spacious seat designs in the industry.
Optional CoolFeel Vinyl, an exclusive
material to MasterCraft, stays up to 30% cooler to the touch than
traditional marine upholstery and is available on all models. Plus,
all MasterCraft upholstery has built-in UV protection, mildew
resistors, and stain resistors to keep the interior looking its
best. Relaxation reaches a new level in MasterCraft’s transom
seating area, featuring deep seats with a plush design, flip-up
backrests, ergonomic headrests, and extendable footrests. These
various designs are available on all XT and X models, as well as on
the XStar S. These models also include optional convertible bench
seating with built-in step pad and a starboard pop-up seatback to
take lounging to the next level.
Every boat built is a direct
reflection of MasterCraft’s legacy, power, precision, and
progression. MasterCraft aims to ensure throughout the building,
buying, and boating experience, customers can rely on MasterCraft’s
award-winning dealer network to deliver the best customer
experience. MasterCare, which comes standard with each boat,
delivers the best warranty on the water featuring a five-year,
500-hour comprehensive warranty with minimal exclusions.
TOTAL CONVENIENCE
New for 2024, boaters now have the option to upgrade board storage
with MasterCraft’s power board racks. With the touch of a button,
the powered actuators open and close the clamping mechanism,
allowing extra room for thicker boards, and additional padding for
board protection. This upgrade is available on the XStar S,
all XT, and X models. To allow easy access in and out of the water,
most models are available with an optional upgraded flip-down swim
step that can be deployed by releasing a latch with a single hand
and secured back in a stowed position just as easily.
The Z6 tower with shock assist comes
standard on all models but on the XStar S, XT and X models,
customers can upgrade to the Z8 and Z10 towers. The Z8 tower is
equipped with MasterCraft’s patented Hydro-Lock technology that
allows the tower to lock in place, no matter what position it’s in,
making it the easiest manual tower to operate in the industry. The
fully automatic Z10 power tower allows owners to raise and lower
their tower with just the push of a button.
Maneuvering into tight spots like
docks and marinas has never been easier with MasterCraft’s
award-winning DockStar Handling System available on all models with
the exception of ProStar. Additionally, the XStar S and X models
can be equipped with the industry’s most intuitive and powerful
stern thruster making docking, rider pickup and putting the boat
onto a trailer a breeze.
ENHANCED AUDIO &
CONNECTIVITY For 2024, the updated MasterCraft Connect App
now allows users to turn off the battery switch remotely, offering
peace of mind at the palm of the hand. With standard telematics
capabilities on all MasterCraft models, the app provides users more
connectivity than ever before – offering boat health diagnostics,
tracking behind-the-boat activity, locate nearby fuel spots and
more.
Through its partnership with Klipsch,
MasterCraft continues to elevate boaters’ audio experience with an
array of enhancements for 2024, including upgraded M80 tower
speakers. Eight-and-a-half-inch speakers provide a sleek and modern
design while delivering crystal clear sound for people both in and
behind the boat.
With the most models available on the market, including the
recently launched, all-new XT25 and Ashley Kidd Edition XT23,
MasterCraft customers can take their customization to the next
level and create a truly one-of-a-kind boat that will turn heads on
the water. Along with the boat, MasterCraft offers custom trailer
options that are designed to fit the hull of the specific boat
model to ensure the hull remains clean and secure.
The new features and enhancements for 2024 are now available at
MasterCraft dealers around the U.S. For more information, visit
MasterCraft.com and follow along on Instagram, YouTube, Twitter and
Facebook.
About MasterCraft:MasterCraft is a
world-renowned innovator, designer, manufacturer, and marketer of
premium performance sport boats. Founded in 1968, MasterCraft has
cultivated its iconic brand image through a rich history of
industry-leading innovation, and more than five decades after the
original MasterCraft made its debut, the company’s goal remains the
same - to continue building the world’s best ski, wakeboard, wake
surf, and luxury performance powerboats.
About MasterCraft Boat Holdings,
Inc.:Headquartered in Vonore, TN, MasterCraft Boat
Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer,
manufacturer and marketer of premium recreational powerboats
through its three wholly-owned brands, MasterCraft, Crest and
Aviara. Through these three brands, MasterCraft Boat Holdings has
leading market share positions in two of the fastest-growing
segments of the powerboat industry – performance sport boats and
pontoon boats -- while entering the large, growing luxury day boat
segment. For more information about MasterCraft Boat Holdings,
please visit Investors.MasterCraft.com, www.MasterCraft.com,
www.CrestPontoonBoats.com, and www.AviaraBoats.com.
Media Contact:Mandie AlbertThe Brand
AmpMasterCraftPR@TheBrandAmp.com
Investor Contact:MasterCraft Boat Holdings,
Inc.Bobby PotterInvestor
Relationsinvestorrelations@mastercraft.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/267a6326-f699-4d76-bfe0-c79e6bb06429
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