Marin Software and Facebook Team Up for Live Webinar on Cross-Channel Attribution
July 06 2017 - 9:00AM
Marin Software Incorporated (NYSE:MRIN), a leading provider of
cross-channel, cross-device, enterprise marketing software for
advertisers and agencies, announced an upcoming webinar with
Facebook,
Facebook + Google: Bridging the Search and
Social Divide. The webinar will take place on Tuesday,
July 11th at 10 am PST.
According to a study Marin Software conducted with over 200
digital marketers, not only does a combined search and social
strategy lead to more purchases—users who click a search and social
ad contribute approximately two times more revenue per click than
users who click search ads only. And, as the two major platforms
that represented 99% of revenue growth from digital advertising in
2016 in the U.S. alone, Google and Facebook now have targeting and
ad formats for every step of the customer journey— providing
digital marketers with increased opportunities to meet goals and
objectives.
The July 11 webinar will offer guidance for executing
cross-channel advertising campaigns and cover solutions for
measuring cross-channel success—including Atlas, Analytics, Offline
Conversions, Facebook Pixel, and more. In addition, Marin and
Facebook will provide insights into how a cross-channel marketing
approach allows advertisers to measure performance accurately, and
optimize and grow spend based on incremental revenue insights.
“We’re excited to join forces with Facebook to educate search
and social marketers on how to best grow revenue and gain
efficiencies. Measurement is a vital component of a digital
marketer’s arsenal, and it becomes even more important as more
marketers focus on the customer journey instead of the channel,”
said Brett Loney, Product Marketing Manager - Social at Marin
Software.
“As we continue to see non-stop innovation in the digital
marketing space, the challenge for marketers becomes keeping pace
and taking full advantage of all the latest tools and resources,”
said Wes MacLaggan, Head of Global Marketing at Marin Software.
“Marketers who focus on cross-channel capabilities and insights
stand to gain a huge competitive advantage.”
The webinar is on July 11th, 2017 at 10:00 am PST (1:00 EST).
Sign up on the webinar registration page.
About Marin SoftwareMarin Software
Incorporated’s (NYSE:MRIN) mission is to give advertisers the power
to drive higher efficiency, effectiveness, and transparency in
their paid marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, visit marinsoftware.com.
Media Contact
Maria Breaux
Corporate Communications, Marin Software
415-814-9952
press@marinsoftware.com
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