Lifeway to Showcase New Products, Release "The Kefir Cookbook" at Expo West
March 06 2018 - 12:27PM
Lifeway Foods, Inc. (Nasdaq:LWAY) announced today that the company
will showcase several new products and a new book by CEO Julie
Smolyansky at the upcoming Natural Products Expo West event, which
takes place March 7-11 at the Anaheim Convention Center in
California. The new products include dairy alternatives, which
Lifeway is offering as consumer demand grows for vegan and
dairy-free products. On the leading edge of this trend, Lifeway is
well positioned to capitalize on a global dairy alternatives market
that is expected to surpass $34 billion by 2024.
Lifeway’s main booth, #1305, will feature Plantiful, the first
plant-based probiotic beverage made from organic and non-GMO pea
protein with 10 vegan kefir cultures. The Plantiful blend is
dairy-, gluten- and soy-free. Expo West attendees can help Lifeway
choose which flavors to bring to market by sampling different
blends and voting for their favorites.
The company’s versatile new product line of sparkling probiotic
Elixir beverages will be exhibited at booth #N619. Elixir is an
organic, non-dairy, sparkling probiotic tonic that is available in
four flavors: Tangerine, Hibiscus, Ginger and Elderberry. Lifeway
Elixir is caffeine- and gluten-free, vegan, kosher and a tasty
alternative to sugary soda. Lifeway Elixir is delicious on its own,
but can also be used as a cocktail mixer.
Lifeway will also showcase its new Organic Skyr line, which
boasts 14 probiotic cultures and 18 grams of protein per serving.
Known for its indulgent flavor, creamy texture and potent health
benefits, this ancient superfood has been a staple in Icelandic
cuisine for centuries. Lifeway Skyr is made in small batches with
whole milk and comes in five flavors: Natural, Blueberry,
Wildberry, Ancient Grains and Honey. Each cup comes with a
resealable lid and mini-spoon for on-the-go convenience.
At booth #4775, Lifeway will display its line of probiotic
supplements as well as its new formulation of bioKEFIR, a
high-potency probiotic kefir shot. Available in 3 custom
formulations that may help support immunity, digestion, and heart
health, each 3.5 ounce shot is packed with 50 billion
colony-forming units (CFUs) of probiotics. The bioKEFIR shots come
in three flavors: Pomegranate-Blueberry, Blackberry and Vanilla.
Lifeway probiotic supplements are available in three blends:
Women's Radiant Health, Traveler’s Defense + Immunity and Balance
Everyday Health. Children's ProBugs Chewables are available in
grape or strawberry flavors and are formulated with child-specific
strains to support healthy digestive development.
In addition to unveiling new products, Lifeway CEO Julie
Smolyansky will sign copies of The Kefir Cookbook on Friday
afternoon, March 9, from 2 p.m. to 4 p.m. at booth #1305. Part
memoir, part cookbook, The Kefir Cookbook has already received
praise from such wellness luminaries as Deepak Chopra and Arianna
Huffington. It contains stories that describe the journey of one of
the natural food industry’s pioneering brands, Lifeway, and the
family that created it. Author Julie Smolyansky, daughter of
founders Michael and Ludmila Smolyansky, takes readers to the
beginning, when her family escaped the former Soviet Union,
bringing with them their love for kefir, a staple from their
homeland, and the dream of introducing it to an American audience.
Using kefir and treasured recipes, she weaves together a story of
survival, resilience and triumph — and the path to making kefir and
gut health mainstream.
“I’m so excited to debut The Kefir Cookbook along with all of
our new products at Expo West,” Smolyansky said. “Writing the book
was truly a labor of love, and it’s filled with delicious
family-favorite recipes, inspirational stories and even Spotify
playlists that are ideal for cooking up a special recipe. Kefir is
an amazing ingredient that adds depth, complexity and nutritional
benefits to dishes.”
Lifeway will also host an Early Morning Yoga session on
Thursday, March 8th at 7:30 a.m. at the Grand Plaza Stage with yogi
Caley Joyner. Afterwards, attendees will be able to enjoy Lifeway
Kefir Cups and non-dairy Plantiful. That evening, Lifeway will
sponsor the Evenings on the Plaza concert with musical guest Pimps
of Joytime, where guests will get to sample delicious Lifeway
Elixir cocktails and Farmer Cheese appetizers. There will also be a
dairy-free happy hour at the Lifeway sampling stations outside each
afternoon from 2 p.m. to 3 p.m., which will showcase Plantiful and
Elixir, two of Lifeway’s new vegan offerings.
Learn more about Lifeway’s complete line of healthy, delicious
probiotic products at www.lifewayfoods.com.
About Lifeway Foods, Inc.Lifeway Foods, Inc.
(LWAY), recently named one of Forbes’ Best Small Companies, is
America’s leading supplier of the probiotic fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces frozen kefir, specialty cheeses, probiotic
supplements and a ProBugs line for kids. Lifeway’s tart and tangy
cultured dairy products are now sold across North America, Ireland
and the United Kingdom. Learn how Lifeway is good for more than
just you at Lifewaykefir.com.
Company Contact:Derek Miller847-967-1010DerekM@Lifeway.net
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/e6e2f287-9274-4ad8-b6a7-e9c5d757f665
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