Lifeway Teams With Designer Cynthia Rowley to Launch New Limited-Edition Flavor
February 12 2016 - 1:39PM
Spring will bring two firsts for leading kefir supplier Lifeway
Foods, Inc. (Nasdaq:LWAY): its first limited-edition spring flavor
with the release of Hibiscus Rhubarb Pie Kefir, and its first label
design collaboration. Created by renowned fashion designer Cynthia
Rowley and featuring bold floral patterns from the brand’s ROWLEY
fitness collection, the new kefir flavor and designer label
combination will give Lifeway a one-of-a-kind package.
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/a6a985c2-1467-4d8c-beb0-47e16e5441ce
http://www.globenewswire.com/NewsRoom/AttachmentNg/0ed00a7a-2c63-4527-8583-76e78eac5f38
Lifeway’s Hibiscus Rhubarb Pie Kefir was inspired
by every gardeners’ harbinger of spring, rhubarb, as well as the
inventive new usages of hibiscus by chefs and culinary
trendsetters. Building on the success of last summer’s Limited
Edition Watermelon Kefir and scheduled to hit store shelves in
March, this spring release is part of the company’s new
limited-edition flavor initiative: Lifeway will release unique
flavors of the it’s probiotic cultured milk smoothies throughout
the year on a rotating basis.
“This collaboration is a fresh way to integrate the
components of a healthy lifestyle across multiple platforms,” says
Lifeway CEO Julie Smolyansky. “Both Lifeway and Cynthia Rowley
inspire people to live healthier, stronger and empowered lives.
We’re making healthy living not just accessible and affordable, but
fashionable.”
"I’m thrilled to be able to join with Lifeway to
promote a healthy lifestyle for everyone,” Rowley said. “As a long
time Lifeway consumer, it’s exciting to be a part of their very
first limited-edition flavor.”
About Lifeway Foods, Inc.Lifeway
Foods, Inc. (LWAY), recently named one of Forbes’ Best Small
Companies, is America’s leading supplier of the probiotic fermented
beverage known as kefir. In addition to its line of drinkable
kefir, the company also produces frozen kefir, specialty cheeses
and a ProBugs line for kids. Lifeway’s tart and tangy cultured
dairy products are now sold across the United States, Canada, Latin
America and the United Kingdom. Learn how Lifeway is good for more
than just you at Lifewaykefir.com.
Find Lifeway Foods, Inc. on Facebook:
www.facebook.com/lifewaykefir Follow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefir YouTube:
http://www.youtube.com/user/lifewaykefir
About Cynthia RowleyCynthia Rowley
is a leading global lifestyle brand sold in over 60-freestanding
collection boutiques, as well as in department, specialty, and
online stores worldwide. The Cynthia Rowley brand currently
includes sportswear and related accessories with additional
categories including swimsuits; wetsuits; beauty; Rowley Eyewear;
and ROWLEY, a recently launched fitness collection. For more
information on Cynthia Rowley, visit www.CynthiaRowley.com or
follow the brand at @Cynthia_Rowley.
Forward Looking StatementsThis
news release contains forward-looking statements. Investors are
cautioned that actual results may differ materially from such
forward-looking statements. Forward-looking statements involve
risks and uncertainties including, but not limited to, competitive
pressures and other important factors detailed in the Company's
reports filed with the Securities and Exchange Commission.
Company Contact:
Derek Miller
877.281.3874
info@Lifeway.net
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