MORTON GROVE, Ill.,
May 15, 2012 /PRNewswire/ -- Lifeway
Foods, Inc., (Nasdaq: LWAY), a leading supplier of kefir
cultured dairy products, today announced an agreement nearly
tripling distribution of its kefir line in Target stores as well as
adding new Lifeway products to Target's dairy cases. Availability
in Target will increase from 170 to 453 locations, with the
addition of three flavors of 8-oz. Lifeway Kefir four-packs to
Target's offerings. This is the first major expansion with Target
in eight years and the new offerings were available to consumers
beginning the first week of May.
(Photo:
http://photos.prnewswire.com/prnh/20120119/AQ36947LOGO-b)
The distribution expansion covers multiple flavors and sizes of
Lifeway Kefir, a probiotic drink similar to drinkable yogurt that
is high in calcium and protein and low in fat in calories, as well
as Lifeway ProBugs, children's line of Organic Kefir with a
no-spill pouch and kid-friendly flavors like Goo Berry Pie. The
company plans increased marketing and advertising support to raise
awareness with Target customers and promote sales at the retail
chain.
"The broader availability of Lifeway Kefir at this major
retailer speaks to its growing popularity among consumers and the
recognition of the need to offer healthy alternatives to the
high-fat, high-calorie foods that fill grocery shelves today," said
Julie Smolyansky, Lifeway's
President and Chief Executive Officer. "This is a strong indication
that distribution of our kefir products will continue to expand to
new and existing customers, and contribute to significant increases
in our long-term sales growth."
Lifeway's line of kefir products provides a low-fat,
low-calorie, high-protein food option that allows consumers to feel
fuller longer. All Lifeway products are made from non-GMO,
non-hormone milk from grass-fed cows. The plain varieties have
no-added-sugar, while the flavored kefir beverages are made with
cane juice and less sugar than most other cultured dairy
products.
About Lifeway Foods
Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small
Business' Fastest Growing Companies for the fifth consecutive year,
is America's leading supplier of the cultured dairy products known
as kefir and organic kefir. Lifeway Kefir is a dairy beverage that
contains 10 exclusive live and active probiotic cultures plus
ProBoost™. In addition to its line of Kefir products, the company
produces a variety of Frozen Kefir and probiotic cheese products.
Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits
through its Starfruit™ retail stores. For more information,
visit http://www.lifewaykefir.com or follow Lifeway Foods on
Facebook (www.facebook.com/lifewaykefir); Twitter
(http://twitter.com/lifeway_kefir); Pinterest
(http://pinterest.com/lifewaykefir); Flickr
(http://www.flickr.com/photos/Lifeway_Kefir) or YouTube
(http://www.youtube.com/user/lifewaykefir).
Contact:
Lifeway Foods
877.281.3874
info@Lifeway.net
Investor Relations:
ICR
Katie Turner
John Mills
646.277.1228
Press Contact:
SSPR – Lauren Kaminski
lkaminski@sspr.com
847.415.9317
SOURCE Lifeway Foods, Inc.